Ruby equipment: Key market research findings
- Development programs drive market growth
- Europe dominates the market geographically
- Key vendors – Adidas, Canterbury, Gilbert, Nike, Rhino Rugby, and Under Armour
Technavio’s market research analysts predict the global rugby equipment market to grow at a CAGR of around 3% between 2016 and 2020. Various development programs organized by World Rugby is stimulating an increase in the demand for rugby equipment in the market. The development, training, and services conducted by World Rugby along with six regional associations and the World Rugby Regional Committee, which includes a representative from each regional association, are the major reasons for the increased participation in rugby worldwide. During 2015, Europe led the global rugby equipment market with a market share of more than 45%. An increase in the number of players, especially women and ethnic minorities in England, coupled with various initiatives taken by England’s rugby union is expected to propel growth in the rugby equipment market in Europe during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the rugby equipment segments based on the product.
“Innovations in rugby equipment is an ongoing trend in the market. Vendors are focusing on innovations in rugby equipment across all product categories in an attempt to improve profit margins and gain market shares. Vendors are also introducing rugby boots that with smart technology that can adapt to varying weather conditions. The studs of the boots can be extended or compressed depending on the weather conditions to provide optimal traction,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
The rugby boots segment accounted for a major share of the market in 2015 with a share of around 56% and is expected to continue its market dominance throughout the forecast period. Rugby boots are available in different styles based on the positions of the players. The growing number of professional players globally is augmenting the demand for rugby boots in the market.
The key vendors in the global rugby equipment market include Adidas, Canterbury, Gilbert, Nike, Rhino Rugby, and Under Armour. The market is dominated by few large vendors who primarily focus on rugby boots and balls. Vendors are coming up with protective gear for rugby as there is an increase in the number of female participants worldwide. Owing to the introduction of new programs by World Ruby, there will be more participation in the sport during the forecast period, which will, in turn, offer more opportunities for protective equipment vendors to increase their market shares.
A more detailed analysis is available in the Technavio report, Global Rugby Equipment Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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