Quinoa seeds: Key market research findings
- Central America dominates the market geographically
- Increasing consumption of quinoa as a substitute for anima-based protein
- Key vendors – Alter Eco, Ancient Harvest, Andean Naturals, Andean Valley, and Quinoa Foods Company
The market research analysts at Technavio predict the global market for quinoa seeds to post a revenue of more than 899 billion by 2020. The demand for quinoa in the market is attributable to its emergence and acceptance as a superfood. Quinoa is in high demand from the large and fast-growing consumer base that is looking for nutritious and nature-based foods to stay healthy. Rich in minerals such as manganese, magnesium, iron, copper, and phosphorus, quinoa can be consumed as breakfast cereal, as a rice substitute, or as an ingredient in rice dishes like pilaf and in salads and soups. In 2015, around 46% of the global demand for quinoa was accounted for by Central America. Improved living standards and the rise in the number of middle class families in urban areas are some of the key factors that will drive the demand for quinoa in Central America during the forecast period.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Quinoa seeds are becoming increasingly popular as an alternate source of protein. Its high protein content of around 14%-18% make then an ideal substitute for animal-based protein such as milk, eggs, and meat. Quinoa protein is fast emerging as a viable alternative to meat and dairy proteins, especially with the growing popularity of veganism and vegetarianism. Highly popular among consumers in the fitness-conscious western societies, the demand for quinoa seeds is witnessing a steady rise in developing economies as well,” says Manjunath J, Lead Analyst, Food & Beverages, Technavio Research.
Health experts and dieticians are increasingly recommending the inclusion of quinoa seeds in daily diets owing to its high nutritional value. For instance, health experts suggest the inclusion of quinoa as a part of the post-workout meal as it is high in complex carbohydrates. According to a study conducted by the University of Milan, quinoa was found to be suitable for dieters due to its high protein and low calorie nutritional profile. It is also gluten-free, thereby eradicating any chances of food allergies.
The key vendors in the global quinoa seeds market include Alter Eco, Ancient Harvest, Andean Naturals, Andean Valley, and Quinoa Foods Company. Quinoa-based food manufacturers in the market compete based on the price, product differentiation, distribution, quality, and promotion. Large global players have a vast geographic presence with huge production facilities that are located across the globe. Considerable capital is required to come up with and test new formulations and product ideas. As a result, investment in R&D activities is essential for quinoa-based food manufacturers to sustain and strengthen their market presence.
A more detailed analysis is available in the Technavio report, Global Quinoa Seeds Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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