The global portable projection screen market is currently valued at USD 5,580 million and is expected to surpass USD 7,432 million by 2021, says Technavio.
Technavio has announced its latest market research report on the global portable projection screen market, under its retail goods and services portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like Milestone AV Technologies, Elite Screens, Silver ticket Products, and Vutec.
According to Poonam Saini, a lead analyst for retail goods and services research at Technavio, “Regions such as North America, Europe, and APAC are concentrated with the presence of several domestic and international players. These players undertake several marketing initiatives to raise awareness about their different projector screen categories. Moreover, owing to low entry barriers, many new players are venturing into the market space. This, in turn, is spurring product innovation, product development, and the introduction of new products, which in turn, increases the volume sales of products and boost the market growth.”
Domestic and regional players in the market space are currently focusing on the penetration of untapped geographical regions through strategic alliances and joint ventures. Such strategies not only increase the visibility of the product but also improves the outreach to end-customers. Swastik Telon is a joint venture where Swastik is an Indian venture while Telon is a Chinese business entity. The companies joined to leverage each other’s distribution channels in China and India.
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Multiple screens for multiple locations
The trend of using multiple screens at multiple locations, especially among schools, educational institutes, and business organizations, is on the rise. Small packing dimensions, lightweight structure, and quick set-up enable the use of portable projectors at multiple locations. As portable projector screens can be moved from one place to another easily, it is convenient to assemble multiple projector screens at multiple points for meetings or programs. Furthermore, installing multiple portable projection screens at multiple points at large public gatherings or large-scale events improves visibility of the content that is being displayed.
Demand in the home segment
The use of projector screens in the home segment is an upcoming trend in the global market. Young consumers are developing an inclination towards the use of portable home video projectors for screening movies and sports in their home settings. With the emergence of advanced HD, UHD, and short throw projectors, home entertainment is a fast-growing segment. The gaming market supplements the growth of the portable projection screen market as there is an increase in 3D gaming, which boosts sales of 3D projector screens across the globe.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Portable Projection Screen Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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