The global pantyliner market was valued at USD 2,850 million in 2016 and is expected to surpass USD 3,640 million by 2021, says Technavio.
Technavio has announced its latest market research report on the global pantyliner market, under its health and wellness portfolio. This market analysis discusses the major drivers and key emerging trends and offers a competitive analysis of key vendors like Edgewell Personal Care, Kimberly-Clark, P&G, and Premier.
According to Amber Chourasia, a lead analyst for health and wellness research at Technavio, “The early onset of puberty among girls is driving growth in the global pantyliners market. Recently it has been observed that girls are entering puberty at an early age. Some of the major reasons for this include unhealthy food habits and the rise in obesity.”
Stress at an early age is also leading to early onset of puberty among girls. A typical woman may have as many as 400 periods in her lifetime, which, coupled with early puberty, will lead to increased usage of sanitary products in her lifetime. Early puberty leads to vaginal discharge, creating unhygienic conditions for the individual, thereby driving demand for pantyliners.
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Rise in product innovations
Vendors such as Maxim and Natracare are focusing on creating products that are comfortable and have more absorbency. With the advent of superabsorbent fiber technology, the introduction of organic, chemical-free pantyliners is expected to attract consumer attention. For instance, the invention of magnetic pantyliners makes menstruation easier for women. Magnetic pantyliners also have a higher capacity to absorb odor than normal pantyliners, which will benefit women who observe malodor in the vagina.
Growth of e-commerce market
Organic pantyliners are a relatively difficult category to shop in retail stores due to the lack of product knowledge. With retailers concentrating on enhancing online shopping experience through effective online education and targeted marketing, online sales have witnessed exponential growth over the past few years. The growth has increased the comfort level of consumers in buying these products online. For instance, e-commerce sites like Amazon sell an extensive range of organic and natural pantyliners from different companies worldwide and offer discounts on bulk purchases.
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This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. A competitive analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio market research report titled, ‘Global Pantyliner Market 2017-2021‘. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Menstrual Cup Market 2017-2021
- Global Female Condoms Market 2017-2021
- Global Organic Sanitary Napkins Market 2016-2020
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