This market research report includes a detailed segmentation of the global organic laundry detergents market by product type (liquid detergent, powdered detergent, and tablet detergent) and by retail formats (hypermarkets and supermarkets, convenience stores, independent stores, and others). It also outlines the market shares for key regions like APAC, Europe, North America, and ROW. The top vendors analyzed in this report are Biokleen, Eco-Me, Grab Green, GreenShield Organic, Seventh Generation, Sonett, and Tandi’s Naturals.
Technavio’s market research analysts estimate the global organic laundry detergents market, to grow at a CAGR of around 4% between 2016 and 2020. The absence of phthalates, synthetic fragrances, artificial dyes, or colors in organic detergents is a significant factor that augments its adoption during the forecast period. North America is the major contributing region in the global organic laundry detergents market, accounting for 36% of the total market share. The entry of DIY organic laundry recipes are making the products more viable and easily available for consumers in this region. Also, the region is witnessing huge adoption of organic laundry care products, owing to their benefits.
The new market research report from Technavio provides a breakdown and analysis of the organic laundry detergents segments by technology.
“Laundry care manufacturers have started using ingredients that are reaped ethically without the use of pesticides and other harmful chemicals. Vendors are making huge investments in green chemistry, which helps them to develop advanced organic formulations and come up with improved products. For instance, Fit Organic does not use any synthetic detergents or artificial surfactants for the production of any of their products,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Technavio market research analysts estimate the liquid detergents segment to account for more than 86% of the total market share by the end of 2020. The launch of new products with better fragrances and natural ingredients is estimated to foster market growth in this segment during the predicted period.
The leading vendors in the global organic laundry detergents market include Biokleen, Eco-Me, Grab Green, GreenShield Organic, Seventh Generation, Sonett, and Tandi’s Naturals. This market is highly fragmented due to the presence of multiple vendors, including international and regional players. The market consists of organic laundry care products manufacturers as well as large retailers, which are the major distributors of these products.
A more detailed analysis is available in the Technavio report, Global Organic Laundry Detergents Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
