This global market research report includes a detailed segmentation of the organic drinks market by product type (non-dairy drinks, hot drinks, and other drinks) and by distribution channel (mass-market retailers, specialty retailers, and others). It also outlines the market shares for key regions like North America, APAC, Europe, and ROW. Some of the leading vendors analyzed in this market study are Suja Juice, The Hain-Celestial Group, PepsiCo, Coca-Cola, and Organic Valley.
Technavio has released a new market research report on the global organic drinks market, which is expected to grow at a CAGR of around 17% between 2016 and 2020. The demand for organic drinks is expected to rise during the forecast period owing to an increase in the health conscious population and the rising preference for organic products. Consumers are opting for products that have minimum preservatives and artificial ingredients, thereby boosting the demand for organic products. North America is the highest revenue-generating market in the global organic drinks market. Much of this market’s growth comes from recent increase in the number of arable land undertaken for organic farming.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The numerous health benefits provided by natural and organic food products have propelled the demand for organic drinks among the population. Consumers are spending more time in reading labels and searching for information before purchasing any products. According to the International Food Information Council (IFIC) Foundation, around 71% of the consumers preferred health as the major factor behind their purchasing decisions for food and beverages. Consumers perceive organic food products to provide better nutritional benefits than non-organic foods as they do not contain artificial chemicals, hormones, and pesticides,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
Of late, the market is undergoing several product innovations, in terms of more usage of healthier variants. For instance, Ginger Shots has recently launched four new organic varieties with a shelf life of 45 days. PepsiCo launched a food and beverage vending initiative called Hello Goodness, which offers healthier food and beverage products categorized “good-for-you” and “better-for-you.” Also, various private label brands such as Kroger’s Simple Truth, Supervalu’s Wild Harvest, and Aldi’s Simply Nature are gaining prominence in the organic drinks market. The products from these brands are priced lower than branded products because of their operational efficiency.
The leading vendors in the global organic drinks market include Suja Juice, The Hain-Celestial Group, PepsiCo, Coca-Cola, and Organic Valley. This market is highly fragmented due to the presence of numerous small and large vendors. The vendors in the market compete on the basis of factors such as price, quality, innovation, service, reputation, distribution, and promotion. Intense competition among vendors has led to an increase in the number of M&As; wherein smaller entities are being acquired by or are being merged with, the major players.
A more detailed analysis is available in the Technavio report, Global Organic Drinks Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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