This market study report presents a detailed segmentation of the global online language learning market by end-user (individual learners, educational learners), by product (self-paced e-learning, collaborative learning), and by geography (the Americas, APAC, and EMEA). The leading vendors in the market are Linguatronics, Pearson ELT, Sanako, and SANS.
Technavio’s market research analysts estimate the global online language learning market, to grow at a CAGR of 11% between 2016 and 2020. The increase in demand for multi-lingual professionals in the corporate sector has accelerated the growth of online language learning across the globe. These language and culture-based skills prove to be very useful for organizations in varied areas of business development, customer service, sales, and promotional activities which will propel the growth prospects for online language learning globally. APAC is the largest online language-learning market region with a market share of close to 50% until the end of 2020. Factors such as the heavy spending on English language courses and the rising trend for bilingual communication among individuals in will spur the growth of this market in the region.
The new market research report from Technavio provides a breakdown and analysis of the online language learning segments by technology.
“Of late, digital language learning and teaching techniques have undergone major transformations in terms of course content formats such as video and music, collaborative tools, educational websites, and the use of social media technologies. This helps in content accessibility, real-time tracking, and immediate feedback so the teachers can organize study sets while monitoring progress and activities of students. Moreover, companies such as Pearson and Macmillan sell language-learning courses coupled with other course materials and services, which can be customized as per the learner’s requirements,” says Jhansi Mary, Lead Analyst, Education, Technavio Research
Currently, the self-paced e-learning segment dominates this market, accounting for a market share of more than 64%. Self-paced e-learning offers flexibility and easy accessibility as it is available in the form of digital references, m-learning, and mobile services. Digitization has resulted in the easy availability of open source and affordable online courses and content to learn English. The number of individuals enrolling in self-paced e-learning is high, and this will spur the growth of this market segment during the forecast period.
The leading vendors in the global online language learning market are Linguatronics, Pearson ELT, Sanako, and SANS. The market is highly fragmented owing to the presence of several players offering a variety of language learning products and online services. With the emergence of many start-ups, the competition will get more intense. Vendors are increasingly providing specialized programs to differentiate their offerings.
A more detailed analysis is available in the Technavio report Global Online Language Learning Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Online Language Learning Market 2015-2019
- Global E-learning Market 2016-2020
- Global Digital English Language Learning Market 2015-2019
- Global Corporate E-learning Market 2016-2020