The global natural and organic personal care products market is expected to grow at a CAGR of close to 10% during the forecast period, 2017-2021.
Technavio has announced its latest market research report on the global natural and organic personal care products market, under its cosmetics and toiletry portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like AVEDA, Bare Escentuals, Burt’s Bee, Estée Lauder, and Kiehl’s.
According to Brijesh Choubey, a lead analyst for cosmetics and toiletry research at Technavio, “Celebrity endorsements are often termed as the best advertising strategy for personal care products because they draw the attention of the potential customers and bring credibility to the company. Moreover, customers generally prefer products endorsed by their favorite actors, actresses, or models.”
In addition to celebrity endorsements, many key competitors are also increasing their online presence by launching several campaigns and competitions for consumers on their online portals and social networking sites like Facebook, YouTube, Twitter, and Google+. Such initiatives help enhance popularity and ownership of their brands among the consumers.
Increasing awareness of natural and organic personal care products
Exposure to reliable information and the increasing awareness of products and services through the Internet, television, and other sources of information, even in developing countries such as India and China is significantly contributing to the number of informed customers in the market. As a result, consumers today are increasingly aware of the rampant usage of harmful chemicals in personal care products and have been dissuaded from the usage of such products. This, in turn, is propelling the demand for natural and organic skin care products in the global market.
Rising demand for multifunctional products
There is growing preference for multifunctional products, such as products that have hydrating properties, hyperpigmentation treating properties, and antioxidants. Consumers are expecting their skin care and makeup products to have sun care protection features as well as they are aware of the harmful effects of UV radiation. To meet this rising demand, manufacturers of natural and organic personal care products are introducing multifunctional products.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Natural and Organic Personal Care Products Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Liquid Detergent Market 2017-2021
- Global Fabric Conditioner Market 2017-2021
- Global Professional Skincare Market 2017-2021
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