The global mouth ulcer market is expected to grow at a CAGR of more than 4% during the forecast period, 2017-2021.
Technavio has announced its latest market research report on the global mouth ulcer market, under its health and wellness portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like BLISTEX, Church & Dwight, Novartis Pharmaceuticals, and Valeant Pharmaceuticals.
According to Amber Chourasia, a lead analyst for health and wellness research at Technavio, “The adoption of these products has intensified in the developing countries of APAC and EMEA owing to higher promotion and advertising. Some products used globally for the treatment of mouth ulcers are corticosteroid gels, antibacterial gels, and anesthetic drugs owing to easy availability and higher penetration rate, even in the rural and less developed markets.”
OTC products are available in various forms, both for treatment purposes and preventive measures to avoid mouth ulcers. Antibacterial mouthwashes are available in various compositions (such as a corticosteroid, antibacterial, antihistamine, and anesthetic). They are used predominantly in the developed countries such as the US, the UK, Canada, Germany, and France.
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Greater product demand in emerging markets
Due to increase in promotional activities, social media, and customer education campaigns in developing countries such as India, China, and Thailand, there is an increase in awareness of oral hygiene and adoption of oral care products. Simultaneously, traditional methods and home-based remedies are getting replaced by drugs and medicines accepted globally for the treatment of mouth ulcers.
Rise in adoption of preventive oral care
The traditional method of oral care is being replaced by primary oral care products such as the toothbrush and toothpaste due to increase in advertisements and higher adaptability of these products in the regional market. Secondary oral products such as the mouthwashes, mouth cleansers, sprays, and mouth fresheners are widely used in developed countries such the US, Canada, and European countries due to high disposable income. The increased use of oral hygiene products keeps people healthy in terms of their oral health and reduces the chance of bacterial infections that cause various types of mouth ulcers.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Mouth Ulcer Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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