Technavio, a tech-focused market research firm, has published a new report on the global motorcycle ADAS market, which is expected to account for more than 49 million units by 2021.
Based on geographical segmentation, Technavio market researchers categorize the global motorcycle advanced driver assistance systems (ADAS) market into the following key regions: the Americas, APAC, and EMEA.
Source: Technavio
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Top three contributors for the global motorcycle ADAS market are elaborated below:
Motorcycle ADAS market in the Americas: In terms of units, the motorcycle ADAS system market in the Americas region was more than 7 million units in 2016. The presence of aftermarket vendors in this region gives the existing motorcycle owners an option to experience the benefits of ADAS. The steady growth in the motorcycle market in this region will drive the ADAS market during the forecast period. In addition, legislation push if implemented will increase the adoption of ABS in the niche segment of motorcycles (low-powered motorcycles) in the motorcycle market in Americas.
According to Siddharth Jaiswal, a lead analyst at Technavio, specializing in research on automotive electronics, “These OEMs are providing customers with more options to choose from, to meet their needs. The presence of top vendors like Honda Motor, Kawasaki, and Indian Motorcycles drives the adoption of ABS for motorcycles.”
Motorcycle ADAS market in APAC: China, Japan, and India are the dominant countries in the motorcycle ADAS market in APAC. The motorcycle ADAS system market in APAC is at a nascent stage due to lack of awareness of vendor offerings, and less adoption of heavyweight motorcycles. Factors like rising HNWI population and growing youth population with high disposable incomes are fueling the growth of heavyweight motorcycles, thereby driving the demand for ADAS in this region.
Motorcycle ADAS market in EMEA: In 2016, France, Italy, Germany, Spain, and the UK were the major contributors to the motorcycle ADAS market in Europe, owing to the heavyweight motorcycle penetration. These countries are witnessing rising demand, owing to safety benefits and comfort provided by the ADAS to the rider. In addition, legislation push for mandatory ABS for a motorcycle with an engine displacement of above 125cc from 2016 will further push the need for safety systems like ACC and TCS, along with ABS in the other segments of motorcycles.
The leading vendors operating in the global motorcycle ADAS market are:
- Continental
- Bosch
- BMW Motorrad
- Honda
- Ducati
- Garmin
- ZF Friedrichshafen
Other prominent vendors in the market include BWI, Motorcycle Cruise Controls, NXP Semiconductors, Suzuki, and TVS Motor.
A more detailed analysis is available in the Technavio report titled, ‘Global Motorcycle ADAS Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Motorcycle Brake by Wire (BBW) System Market 2017-2021
- Global Automotive Engine Actuators Market 2017-2021
- Automotive HVAC System Market in the Americas 2017-2021
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