Mobile VoIP: Key market research findings
- Ubiquity of 3G and roll out of LTE networks drive the market
- Introduction of converged services
- Key vendors—Facebook, Skype, Viber, and Vonage
Technavio’s market research analysts predict the global mobile VoIP market to reach almost 1400 million subscribers between 2016 and 2020. The market is driven by the ubiquity of 3G and the advent of long term evolution (LTE) networks. Broadband speeds have increased significantly over the last few years owing to the global rollout of fiber. Furthermore, many public spaces across the globe such as restaurants, shopping malls, airports, and bus stations are providing free Wi-Fi access to users. As a result, telecom operators across the globe are investing in LTE-A system deployments. Currently, the freemium model segment dominated the global mobile VoIP market. Improved business efficiency and decreased latency are some of the features that are propelling growth in the segment during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the mobile voice over internet protocol (VoIP) segments based on product.
“The convergence of VoIP and unified communications (UC) is an ongoing trend in the market. By migrating voice services to IP on both fixed and mobile networks, VoIP players are introducing differentiated, high-value services that combine fixed and mobile voice, data services, and content. France Telecom or Orange, Deutsche Telecom or T-Mobile, TeliaSonera, and Telecom Italia or TIM, Wind in Italy, NTL or Virgin Mobile in the UK are examples of dual network operators in the market. Converged applications such as UC enable companies to increase revenue, decrease costs, enhance productivity, and improve customer service,” says Rakesh Panda, Lead Analyst, ICT, Technavio Research.
During 2015, the voice and video call segment dominated the global mobile VoIP market. This segment is projected to dominate the market through steady growth during the forecast period. Factors such as the availability of faster data streams, presence of strong network infrastructure, relatively lower calling prices compared to mobile voice plans are expected to boost growth in the voice and video call segment in the market by 2020.
The key vendors in the global mobile VoIP market include Facebook, Skype, Viber, and Vonage. The global mobile VoIP market is characterized by the presence of intense competition among the players. The VoIP providers are focusing on various marketing strategies, such as smart pricing and collaborations with OEMs, to gain maximum market share during the forecast period. They are also engaging in consumer awareness programs, advertising, free trails, continued superior customer service, and innovation mechanisms to maximize their market prominence.
A more detailed analysis is available in the Technavio report, Global Mobile VoIP Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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