According to Technavio’s latest market research study, the global mixed reality market is expected to account for a revenue of almost USD 1,119 million by the end of the forecast period, 2017-2021.
This report by Technavio provides an in-depth analysis of the global mixed reality market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
Technavio research analysts categorize the market based on the end-user type
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The top three revenue contributing end-user segments are discussed below:
Global mixed reality market in the aerospace and defense industry: In the aerospace and defense sector, mixed reality technology is used primarily for training pilots to fly fighter jets. The technology also finds application in the design and manufacture of aircraft. Mixed reality technology provides a significant advantage to the manufacturers and suppliers of aircraft in terms of designing and building them in a shared virtual environment.
“Using mixed reality technology, designers can have a 360-degree view of an empty cabin. They can work together to see a 3D image of the aircraft along with different layouts and furnishing options, including the list of suppliers that are providing various required materials. For instance, in July 2016, Accenture developed a mixed reality experience on the Bombardier C series aircraft using the Microsoft HoloLens, an augmented reality headset,” says Jhansi Mary, a lead analyst at Technavio for research on school and education essentials.
Global mixed reality market in the entertainment and gaming industry: Following the success of VR headsets in gaming, developers are trying to introduce mixed reality devices in the gaming industry. The incorporation of mixed reality technology in gaming enhances the immersive experience in the game by providing gesture recognizing features that enable the gamer to zoom in and zoom out. The device also responds to voice commands. There is a huge growth potential for mixed reality in APAC because this region consists of a large section of gamers, particularly from countries like China and Japan.
Global mixed reality market in the healthcare industry: Interactive imaging to understand a disorder or disease and better usage of a head-mounted display to enhance pharmacy management, such as stock keeping, are some of the key application areas of mixed reality in the healthcare sector. Using mixed reality, students can be trained in a simulated environment in medical schools. Furthermore, virtual organ models help doctors prepare for complicated and delicate procedures.
The top vendors operating in the global mixed reality market are:
- Atheer
- DAQRI
- Magic Leap
- META COMPANY
- Microsoft
- Osterhout Design Group
Other prominent vendors in the market include EON Reality, Facebook, Google, HTC Corporation, and Samsung.
A more detailed analysis is available in the Technavio report titled, ‘Global Mixed Reality Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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