Technavio, a tech-focused market research firm, has published a new report on the global medicated confectionery market, which is expected to grow at a CAGR of close to 5% during the forecast period, 2017-2021.
Based on geographical segmentation, Technavio market researchers categorize the global medicated confectionery market into the following key regions: APAC, Europe, North America, and ROW.
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Top three contributors for the global medicated confectionery market are elaborated below:
Medicated confectionery market in the Americas: The medicated confectionery market in the Americas is led by countries such as the US, Canada, and Brazil. The low temperature in the region during the winters is also a major driver for the market as more cases of cold and cough are reported in the region during this season, leading to an increase in the demand for medicated confectionery.
According to Manjunath Reddy, a lead analyst at Technavio, specializing in research on food, “The US was also the largest market for medicated confectionery globally in 2016. Mondelez is the largest vendor of medicated confectionery in the region with its HALLS brand capturing a large portion of the market.”
Medicated confectionery market in Europe: The UK, Germany, France, and Italy are the key revenue contributing counties in the medicated confectionery market in Europe. Some of the key brands for medicated confectionery in the region are Strepsils, Ricola, HALLS, Vicks, and others. Reckitt Benckiser is the leading player in the region; its Strepsils brand accounts for a share of around 50% of the market in the UK.
Medicated confectionery market in APAC: China, Japan, and India are the major countries contributing to the demand for medicated confectionery in the region. These countries are expected to dominate the sales of medicated confectionery in the region during the forecast period. Some of the known brands for medicated confectionery in the region are HALLS, Vicks, Strepsils, and others.
The leading vendors operating in the global medicated confectionery market are:
- Mondelez International
- Nestlé
- P&G
- Perfetti Van Melle
- Reckitt Benckiser
- Ricola
- Wm. Wrigley Jr. Company (Wrigley)
Other prominent vendors in the market include Ernest Jackson, Herbion International, Hershey’s, HEXOS, Jakemans, Meda Pharmaceuticals, Pedimont Candy Company, UHA Mikakuto, Universal Robina Corp, and UX Themes.
A more detailed analysis is available in the Technavio report titled, ‘Global Medicated Confectionery Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Tabletop and Sachet Sweeteners Market 2017-2021
- Global Low Fat Dairy Products Market 2017-2021
- Global Pumpkin Seeds Market 2017-2021
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