Global maternity wear market estimated to reach over US $13 billion by 2019, says Technavio

Renewable energy


Maternity wear: Key market research findings

  • Growing demand for eco-friendly maternity intimate wear
  • Product innovations and customized products

Technavio has added a new market research report on the global maternity wear market, which is expected to grow at a CAGR of around 2% between 2015 and 2019.  Increase in the pregnant working women population is the key driver for the growth of the maternity wear market. EMEA was the dominant region in the global maternity wear market with a market share of 42%. Technavio’s market research analysts estimates the region’s market to reach a value of US $5 billion by the end of 2019. The rise in pregnant women continuing to work in this region is driving the growth of the market.

The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.     

“Consumers are increasingly demanding eco-friendly intimate wear. Increasing awareness about the harmful effects synthetic maternity intimate wear has encouraged consumers to opt for organic maternity clothes. Consequently, the manufacturers are coming up with products made up of sustainable materials. For instance, BoobDesign manufactures 82% of its products from organic cotton, lyocell, recycled polyester fleece, and recycled polyamide. Also, Figure 8 Maternity, and Mothers En Vogue are some of the organic maternity intimate wear manufacturing brands in the market,” says Sriram Mohan, Lead Analyst, Consumer & Retail, Technavio Research.

Women are not only trying fashionable maternity intimate wear but are also looking out for innovative garments during and after pregnancy like postpartum belts and postpartum shapewear. Another innovation in product is the Xpanda bra, which is a nursing bra with adjustable cup sizes. Also, difference in style, design, and comfort of customers has increased the demand for customized maternity intimate wear. Like, several manufacturers are providing customized cup sizes in bras for petite and plus-sized women.

The key vendors in the global maternity wear market are Amoralia, Destination Maternity, Envie de Fraises, Isabella Oliver and Mothercare. The market comprises of a large number of regional and national vendors. The competition among the providers is on the basis of comfort, quality, variety, design and color.

A more detailed analysis is available in the Technavio report, Global Maternity Wear Market 2015-2019.

We can customize reports by other regions and specific segments upon request.

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