Global maternity intimate wear market expected to reach over US $2 billion by 2019, says Technavio

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This report covers the growth prospects of the global maternity intimate wear market with segmentations based on product types, such as bras, panties and others and also an overview of global maternity wear market and the key leading countries. Market shares for key geographies include Americas, EMEA, and APAC. It also includes an insightful analysis of the leading vendors of this market such as Amoralia, Cake Maternity, Destination maternity, and Lamaze Intimates.

Technavio’s market research analysts estimate the global maternity intimate wear market to grow at a CAGR of around 3% between 2015 and 2019. The rise in the demand for maternity intimate wear from developing countries such as India and China, is one of the driver for the growth of the market. The Americas region accounts for around 42% of the total market share. Much of this region’s growth comes from the rising number teenage and later-in-life pregnancies and the rise in online sales.

The new market research report from Technavio provides a breakdown and analysis of the maternity intimate wear segments by technology. 

“The availability of maternity intimate wear on online platforms has boosted the growth of this market. Premium intimate wear brands have launched their products on various online shopping portals. The online vendors have adopted the off-price pricing strategy, which has encouraged consumers to make purchases online. Moreover, various brands are also offering their products at discounted rates,” says Sriram Mohan, Lead Analyst, Consumer & Retail, Technavio Research.

The bras segment dominate the global maternity intimate wear market, accounting for around 54% of the overall market share. Both the maternity bras and nursing bras are now available in semi-padded, padded, underwired styles, and in bright colors and different patterns. Consumers prefer organic cotton over synthetic fibers in their intimate wear. BoobDesign, Figure 8 Maternity, and Mothers En Vogue are some vendors who provide organic maternity intimate wear.

Segmentation of global maternity intimate wear by product types 2014

Source: Technavio Research

The key vendors in the global maternity intimate wear market include Amoralia, Cake Maternity, Destination maternity, and Lamaze Intimates. The market comprises of a large number of regional and national vendors. The competition among the providers is on the basis of comfort, quality, variety, design and color.

A more detailed analysis is available in the Technavio report, Global Maternity Intimate Wear Market 2015-2019.

We can customize reports by other regions and specific segments upon request.

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