This report presents the growth prospects of the global maple water market and segmentation by product (unflavored and flavored), by distribution (natural and specialty stores, mass merchandiser, online, and others), and by geography (the Americas, Europe, and ROW). It also includes an insightful analysis of the leading vendors in this market such as Eau D’erable Pure Oviva, SEVA Maple Water, Citadelle, Vertical Water, Happy Tree, and DRINKmaple.
Technavio’s market research analysts estimate the global maple water market, to generate revenues of $990 million between 2016 and 2020. Maple water is considered as an alternative for coconut water and for vegetables as it contains abscisic acid. The Americas account for 94% of the global maple water market, owing to the increasing popularity of new beverages among the people.
The new market research report from Technavio provides a breakdown and analysis of the maple water segments by technology.
“The maple water market has huge growth potential owing to growing demand for organic and natural products and health-conscious population across the globe. Maple water has 46 bioactive nutrients including phytonutrients unique to tree waters, which can help boost immune health, aid in the prevention of degenerative diseases, and also act as a pre-biotic helping in the digestion. These health benefits have increased its popularity among consumers, thus escalating the growth of the overall market,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
Maple water is natural in nature and is vastly available in the raw and unflavored format. Hence, this has led to the massive dominance of the unflavored segment in this market. This segment has a significant market share of 99.89% as of 2015, and this trend is expected to continue during the forecast period.
The major players in the global maple water market include Eau D’erable Pure Oviva, SEVA Maple Water, Citadelle, Vertical Water, Happy Tree, and DRINKmaple. This market is still in its nascent stage with the presence of very few suppliers. Hence, it offers a huge scope for the entry of new players in the market. The existing players in the market are already competing on the basis of price, quality, innovation, service, packaging, distribution, and promotion to establish themselves in the market.
A more detailed analysis is available in the Technavio report, Global Maple Water Market 2016-2020.
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