The global luxury car ambient lighting system market shipped 11 million units in 2016 and is expected to surpass 16 million units by 2021, says Technavio.
Technavio has announced its latest market research report on the global luxury car ambient lighting system market, under its automotive electronics portfolio. This market analysis discusses the major drivers and key emerging trends and offers a competitive analysis of key vendors like Federal-Mogul, Hella, Magneti Marelli, and OSRAM.
According to Siddharth Jaiswal, a lead analyst for automotive electronics research at Technavio, “The technological innovations in the luxury vehicle segment to positively impact the global luxury car ambient lighting system market. Automakers, working in the automotive lighting industry, are increasingly focusing on technological innovations to expand their customer base.”
Customers need for differentiation has led to a shift from traditional in-cabin light sources to LEDs. Automakers are progressively funding on the durability, longevity, and design flexibility offered by LEDs to create a unique in-cabin lighting pattern that goes with their brand and enables them to offer a unique value proposition. The operational and functional benefits offered by LEDs have led these lighting products to become prerequisites in in-vehicle ambient lighting.
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Ambient lighting system as brand differentiator
As per a survey conducted by one of the vendors Hella, along with the Hamburg University, shows that different colors of lights effect the emotions and comfort levels of the drivers differently, thus making the efficient use of ambient lighting essential to automobiles. New technologies that provide better flexibility and scalability across various applications and different vehicle models are offering the opportunity for automotive designers to create unique styles. These technologies are being employed by designers to enhance the appeal of cars and increase the demand for luxury vehicles.
Integration of infotainment system with ambient lighting system
Infotainment systems are a combination of software and hardware devices installed in automobiles and provide video, audio, and other content. These systems are embedded and interfaced with in-vehicle navigation devices, the Internet and Wi-Fi connectivity, AV (audio-video) systems, display screens, and telematic systems. The infotainment technology can also be used to empower in-vehicle infotainment (IVI) systems that can change the ambient lighting conditions based on the driver’s mood, such as using voice recognition. This emerging trend is expected to upsurge the adoption of ambient lighting systems during the forecast period.
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This market research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. A competitive analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio market research report titled, ‘Global Luxury Car Ambient Lighting System Market 2017-2021‘. Technavio also customizes reports by other regions and specific segments upon request.
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