This market research report includes a detailed segmentation of the global location-based search and advertising market by type (push and pull) and by application (messaging, search, and display). It also includes an analysis of the key regions, including the Americas, APAC, and EMEA. The leading vendors analyzed in this report are AdMoove (HiMedia), Foursquare, Groupon, Near, and xAD.
Technavio’s market research analysts estimate the global location-based search and advertising market to grow at a CAGR of almost 46% between 2016 and 2020. The increasing use of location-based search and advertisement platform to minimize operational costs by enterprises such as retail, automotive, logistics, and food processing is the primary driver for the growth of this market. At present, the Americas dominate the global location-based search and advertising market by accounting for over 36% of the overall market share. High penetration of smartphones, increased adoption of mobile social media, and increased advertising costs are likely to drive the location-based search and advertising market in this region during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the location-based search and advertising segments by application.
“The integration of location-based services with social networking websites is a trend that is expected to have a positive influence on the market. Such services enable users to post updates on social networking sites a track the exact location of users. The recent emergence of location-based mobile social networking services offered by location-based service providers is also expected to contribute to the growth of the market,” says Rakesh Panda, Lead Analyst, ICT, Technavio Research.
The messaging segment dominated the global location-based search and advertising market in 2015 and is expected to showcase steady growth in the coming years. A gradual increase in revenue, year-over-year (YoY), has been observed owing to the increase in penetration of smartphones and the reduction in rates for availing data on these devices, thereby propelling the market.
The key vendors in the global location-based search and advertising market include AdMoove (HiMedia), Foursquare, Groupon, Near, and xAD. The competitive environment of this market is expected to intensify with an increase in R&D innovations and M&A activities over the next few years. The market is also likely to witness a growing trend of local acquisitions by the leading players. In developed countries such as the EU and the US, the increased penetration of smartphones has left the market overcrowded with many small and big players. Also, a large number of telecom operators are also entering the mobile location-based advertising business by acquiring small providers.
A more detailed analysis is available on the Technavio report, Global Location-based Search and Advertising Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
