This market research report segments the global instant messaging (IM) market according to user subscription, advertising, official accounts, sticker sales, in app purchase, content filters and themes, and partnerships. The research also includes forecast of the market based on user behavior. The leading vendors discussed in the report include BigAnt, Cisco, HipChat, IBM, Kakao, Line, WeChat, and WhatsApp.
Technavio’s market research analysts estimate the global IM market to grow at a CAGR of around 5% between 2015 and 2019. High smartphone penetration and user-friendly interface has boosted this market’s growth in the recent years. As per the market study, around 70% of the users find IMs more convenient to talk to their friends than SMS.
The new market research report from Technavio provides a breakdown and analysis of the instant messaging segments by technology.
“Several business enterprises increasingly implementing IM, which acts as a critical and collaborative tool for organizations in providing rapid communication with their partners, clients, and freelancers. Also, enterprise instant messaging (EIM) helps in file sharing, video calling, encryption, malicious data filtration, and archiving. Currently, around 97% of the enterprises are availing the IM services, which has increased the employee productivity and efficiency. Lotus Sametime, Cisco Jabber, AOL messenger, and HipChat are a few examples of EIMs,” says Navin Rajendra, Lead Analyst, IT Services, Technavio Research.
Most IMs provide access to social networks such as Facebook, LinkedIn, and Twitter and give updates instantly without the need to switch from the IM interface. This increased interoperability has led to an explosive growth in the mobile IM. Mobile chatting on IM has gained rapid traction in the IM market, thanks to the increase in smartphone buyers. Gmail Chat, AIM, Skype, and Lync are the some recent IMs having interoperability with other social networks.
The key vendors in the global IM market include BigAnt, Cisco, HipChat, IBM, Kakao, Line, WeChat, and WhatsApp. There are several providers of IM tools for both individual and corporate segments. With the emerging smart mobile technology, it is easy for users to have multiple IM tools in the same device and become an active user of the IM application that has the most advanced features.
A more detailed analysis is available in the Technavio report, Global Instant Messaging Market: Report Analysis 2015-2019.
We can customize reports by other regions and specific segments upon request.
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