A new Technavio report offers hair conditioner market segmentation by product (non-professional and professional), by hair type (normal hair, dry hair, oily hair, and colored or chemically treated hair), by geography (APAC, EMEA, and the Americas), and by top countries (US, China, and Brazil). Leading vendors include Henkel AG & Co., Kao Corp., L’Oréal SA, P&G Group, and Unilever Group.
Technavio has released updated information on the hair conditioner market, with the publication of its new report, Global Hair Conditioner Market 2015-2019.
The global hair conditioner market is set to grow at a rate of close to 5% during the forecast period of 2014 to 2019. The non-professional hair conditioner segment dominates the market due to the price-sensitive nature of consumers. The Americas presently dominate the market, but analysts estimate that that the APAC region will show the highest growth rate over the next five years, growing at a rate of over 7% by 2019.
“To meet the rising demand for conditioners in regions like the APAC and the Americas, vendors nowadays offer products like multifunctional conditioners that fulfill the specific needs of consumers. Conditioners like the Body Shop’s Rainforest Radiance Conditioner are specially designed for people with oily and colored hair. Some hair conditioners, like Dove’s Oxygen Moisture Conditioner, offer multiple benefits to customers and claim to make hair smoother and bouncier,” says Imran Mushtaq, Lead Analyst, Healthcare, Technavio Research.
The advent of organic conditioners that are sulfate-free and eco-friendly is an interesting trend observed in this market. These conditioners generally contain proteins and vitamin E, and are useful in maintaining hair health. Products like Organix’s Shea Butter Conditioner contains ultra-whipped yogurt proteins, avocado oil, and vitamin E. The presence of natural ingredients in conditionters such as this aids in maintaining hair health.
Key vendors in this market are Henkel AG & Co., Kao Corp., L’Oréal SA, P&G Group, and Unilever Group. The same companies are also mentioned in Technavio’s report on the Global Professional Hair Care Market 2015-2019.
Global Hair Conditioner Market by Geography
Source: Technavio Research
This report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. There are many key drivers, challenges, and opportunities that are discussed in detail.
More detailed analysis is available in the Technavio report Global Hair Conditioner Market 2015-2019. We can customize this reports by other regions and specific segments upon request.
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