Technavio, a tech-focused market research firm, has published a new report on the global functional powder drinks concentrates market, which is expected to grow at a CAGR of close to 7% during the forecast period, 2017-2021.
Based on geographical segmentation, Technavio market researchers categorize the global functional powder drinks concentrate market into the following key regions: EMEA, APAC, and the Americas.
Source: Technavio
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Top three contributors for the global functional powder drinks concentrates market are elaborated below:
Functional powder drinks concentrates market in the Americas: The market’s growth in the Americas is attributable to the increasing health consciousness among consumers and the convenience offered by these products. The rise in number of people engaging in various physical activities, increasing number of gyms and fitness clubs, and many physical trainers recommending these products, is likely to foster the growth of the functional powder drinks concentrates market in the Americas during the forecast period.
According to Manjunath Reddy, a lead analyst at Technavio, specializing in research on non-alcoholic beverages, “Many investors have also been investing in gyms and fitness centers, which is fueling the growth of the market. L Catterton, for instance, invested in Bodytech, the second-largest fitness center chain in Latin America in 2016.”
Functional powder drinks concentrates market in the EMEA: The consumption of functional powder drinks concentrates market is driven primarily by the convenience it offers. Increasing number of people who are taking up different types of physical exercises and fitness activities will also help propel the demand for functional powder drink concentrates in the coming years.
Functional powder drink concentrates market in APAC: The demand for functional powder drink concentrates in APAC is likely to increase during the forecast period. The increasing availability of these products through popular distribution channels such as supermarkets and hypermarkets and convenience stores is one of the major factors that is helping increase the demand in the region.
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The leading vendors operating in the global functional powder drinks concentrates market are:
- Mondelēz International
- Nestlé
- PepsiCo
- Sqwincher
Other prominent vendors in the market include Ajinomoto, Fonterra, GlaxoSmithKline, T.C. Pharma, and WhiteWave Foods.
A more detailed analysis is available in the Technavio report titled, ‘Global Functional Powder Drinks Concentrate Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Naturally Healthy Foods Market 2016-2020
- Global Dietary Fiber Market 2016-2020
- Global Super Fruit Juices Market 2017-2021
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