This market research report presents a detailed segmentation of the global freezer-on-bottom refrigerator market by products such as two-door, French-door, and multi-door. It provides a market shares analysis and projection of its key regions, including APAC, Europe, North America, and ROW. Key findings also include an analysis of the leading vendors such as Electrolux, GE, Haier, LG, Samsung, and Whirlpool.
Technavio has released updated information on the refrigerators market, with the publication of its new report, freezer-on-bottom refrigerators market. The freezer-on-bottom refrigerators market is expected to grow at a CAGR of around 7% between 2015 and 2019, owing to changing consumer lifestyle toward new technologies in home appliances. The demand for bottom freezer refrigerators across the world is on the rise as these refrigerators maintain lower temperatures for a longer time than their counterparts. North America dominates the global market, occupying around 42% of the total market share. The demand for French-door bottom freezer refrigerators is driving the growth of this region.
French door bottom freezer refrigerators are gaining traction in the freezer-on-bottom refrigerators market. This segment is expected to cover around 40% of the total market share by the end of 2019, generating revenues worth close to US $5 billion. These refrigerators have special features such as short doors, which make them better suited in tighter spaces, and for kitchen island configurations in modular kitchens. Whirlpool, Samsung and LG are the major vendors offering these refrigerators at lower prices.
“An interesting trend witnessed in this market is the growing inclination towards digital channels for sales. Changes in shopping patterns and declining profit margins are prompting vendors towards online retailing. For instance, Homebase launched its online app, which allows customers to browse products and shop online via cellphones. Increased wireless broadband Internet penetration in emerging markets is expected to play a key role in encouraging many more consumers to turn to these channels for better home improvement ideas,” says Faizan Akhtar, Lead Analyst, Food & Retail, Technavio Research.
Leading vendors in the global freezer-on-bottom refrigerators market are Electrolux, GE, Haier, LG, Samsung, and Whirlpool. The market is highly fragmented due to the presence of international and regional vendors. International providers are expected to grow inorganically due to mergers and acquisitions during the forecast period.
This report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. A comprehensive analysis of the key companies, including their market shares, business overview, key financials, etc., is also provided in this study. There are many key drivers, challenges, and opportunities that are discussed in detail.
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