Technavio, a tech-focused market research firm, has published a new report on the global female sex toys market, which is expected to grow at a CAGR of close to 11% during the forecast period 2017-2021.
Based on geographical segmentation, Technavio market researchers categorize the global female sex toys market into the following key regions: the Americas, APAC, and EMEA.
Source: Technavio
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Top three contributors for the global female sex toys market are elaborated below:
Female sex toys in the Americas: The female sex toys market in the Americas is driven primarily by the increased awareness of these products and their capability to enhance the sexual experience. During the forecast period, the market is projected to experience significant growth owing to evolving cultural values and the rising propensity to experiment with advanced sex toys such as dildos and vibrators. The US is the key revenue contributing country in the female sex toys market in the Americas.
According to Abhay Sinha, a lead analyst at Technavio, specializing in research on health and wellness, “The market in the Americas is witnessing a steady growth due to the demand for female sex toys from not only the young women but older women and couples as well who are willing to enhance their sex lives and explore their sexual fantasies, leading to the higher adoption of these products in the region. Moreover, the demand for these products is also being fueled by the launch of books and movies advocating the use of these products.”
Female sex toys in APAC: High population in the region and the increase in disposable income are the key driving forces behind the demand for female sex toys in the APAC region. Some APAC countries such as China not just have the highest consumption but also the maximum production of a broad range of sexual wellness products, making the products easily available at a much cheaper cost. The open culture and broad minded nature of people in China have allowed even mom-and-pop shops in a majority of cities to keep a stock of sex toys of all sizes and brands, making them available throughout the year. Japan, the Philippines, Indonesia, and India are some of the key revenue contributing countries in the female sex toys market in APAC.
Female sex toys market in EMEA: Growing awareness about sexual health desires among women in EMEA and the subsequent rise in sales of sophisticated and high-end sexual pleasure products, including dildos and vibrators, drives the growth of the female sex toys market in EMEA. The market in the EMEA is led by Europe, with countries such as the UK, Germany, Italy, and France being the major contributors owing to the growing exposure to sex toys through TV shows like “Sex and the City” and erotic fiction movies like “Fifty Shades of Grey.”
The leading vendors operating in the global female sex toys market are:
- BMS Factory
- California Exotic
- Church & Dwight
- LELO
- Reckitt Benckiser
- Standard Innovation
Other prominent vendors in the market include Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Eve’s Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jimmyjane (Acquire by Diamond Products), Jopen, Lovehoney, Minna Life, Tantus, TENGA, The Pleasure Chest (Crystal Delights), OhMiBod, Vibratex, and Vixen Creations.
A more detailed analysis is available in the Technavio report titled, ‘Global Female Sex Toys Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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