This market research report segments the global event tickets market by event type (sporting events, concerts, theatres, and others) and by geography (APAC, EMEA, and the Americas). The leading vendors analyzed in this market study are Cvent, Eventbrite, StubHub, Ticketmaster Entertainment, and Xing Events.
Technavio has released updated information on the event management market, with the publication of its new market research report, global event tickets market. The global event tickets market is expected to grow at a modest CAGR of 2% between 2015 and 2019. The augmented number of concerts and live performances are the major drivers of this market’s growth over the next four years. The availability of online ticketing is also increasing the ticketing revenue considerably.
The Americas is expected to dominate the global market for event tickets during the forecast period, accounting for more than 43% of the total market share. The advent of mega events like the Super Bowl 2014, which attracted more than 10 million viewers will drive the growth of this region.
Sporting event segment is one of the major revenue contributors of the event tickets market, covering around 48% of the total market share during the forecast period. Factors attributed to the growth of this segment are the increasing number of sports viewers and the growing sports betting market. Sporting events like Olympic, Cricket World Cup, FIFA, Super Bowl, and UEFA Champions League are major contributing factors of this segment.
Source: Technavio Research
“Of late, concerts and live performances have gained traction in this market, owing to growing interest in music among the young population. Youngsters are enthusiastically attending live performances and concerts by popular music bands. Also, technological advancements in live events such as live video screen with personalized video and wireless connection are attracting a lot of audience. To maximise revenue generation, vendors in the event tickets market are developing mobile applications to sell tickets,” says Navin Rajendra, Lead Analyst, Media & Entertainment, Technavio Research.
The leading vendors in the global event tickets market are Cvent, Eventbrite, StubHub, Ticketmaster Entertainment, and Xing Events. The market is highly fragmented with intense competition among small and large vendors.
A more detailed analysis is available in the Technavio report, Global Event Tickets Market – Market Analysis 2015-2019.
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