According to the latest market research study released by Technavio, the global electronic home video market is expected to grow at a CAGR of close to 19% during the forecast period of 2016-2020.
This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
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Technavio research analysts categorize the global home video market based on the type:
Global electronic home video market shares by type, 2015
|
IPTV |
67% |
|
OTT |
18% |
|
TV Subscription |
15% |
Source: Technavio
The top three revenue contributing segments based on the type are discussed below:
Global IPTV market
The generation of revenue in the global IPTV market works in tandem with the average revenue per user (ARPU). The IPTV segment of the global electronic home video market accounted for a market revenue of around $36 billion during 2015. The market for IPTV is expected to witness steady growth during the forecast period owing to technological advances that facilitate multi-screen viewing and the increased adoption of smartphones and tablets. The market will also benefit from the rise in broadband subscriptions and broadband penetration in several geographical regions across the globe. By 2020, the global IPTV market is expected to account for a revenue of more than $94 billion.
“Technological advancements in the digital world are prompting vendors in the market to develop a new product designed exclusively for video streaming. Such plug and play devices allow consumers access to a wide variety of content on the Internet, including streaming on their TV sets via USB. Vendors are investing heavily in the development of such products to keep pace with changing consumer demands, technological progress, and intensifying competition. Roku Streaming Stick, Google Chromecast, and Amazon Fire TV Stick are some of the advanced video streaming devices that are currently available in the market,” says Ujjwal Doshi, a lead analyst at Technavio for media and entertainment.
Global OTT streaming market
OTT applications in the media and entertainment industry have undergone tremendous growth. Some examples of such services include YouTube, Facebook, Skype, Netflix, and Viber. OTT services deliver video and audio content through the Internet without any interference from service providers. Operators are currently attempting to integrate OTT into STBs by exploring new technology and revenue streams. OTT apps such as Hulu Plus and Netflix are gaining traction in the market as consumer preference is transitioning towards such apps from TV Everywhere apps. The projected growth of the global OTT video market is expected to reflect positively on the global OTT streaming market. By 2020, the global market for OTT streaming is likely to post a revenue of $21 billion.
Global TV subscription market
The digital cable TV segment is the largest segment of the global digital video content market owing to the growing TV viewing population and increased digitization of cable TV across the globe. Governments of several developing countries are focusing on the conversion of cable TV into digital cable TV, which, in turn, will contribute towards the growth of the global electronic home video market.
The growth of the TV subscription market during the forecast period is expected to be fueled by the cost-effectiveness and scope for geographical expansion of digital TV as opposed to analog cable services. Vendors in the market are emphasizing on providing innovative features since the cable TV market is converging into one. The global TV subscription market is expected to post a revenue of more than $12 billion by 2020, with the US being a key revenue contributor.
The top leading vendors operating in the electronic home video market are:
- Amazon
- BBC News
- Cartoon Network
- CBS
- Hulu
- Netflix
- YouTube
The other prominent vendors in the market include Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, and Vudu.
A more detailed analysis is available in the Technavio report titled, ‘Global Electronic Home Video Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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- Global TV and Movie Merchandise Market 2016-2020
- Global 4K2K TV Market 2016-2020
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