This market research report from Technavio segments the global electric toothbrush market by geography and includes regions like Europe, ROW, APAC, and North America. The report also includes a section on the key drivers, trends, and challenges that influence market growth. Key leading players in this market are Colgate Palmolive, Panasonic, Philips, Proctor and Gamble, and Waterpik.
Technavio’s market research analysts estimate the global electric toothbrush market to grow at a CAGR of around 8% between 2015 and 2019. Europe dominates the global market, accounting for around 51% of the market. Factors like the growing preference for adopting products that are technologically advanced are expected to boost the growth of this region by 10% during the forecast period.
Compared to manual toothbrushes, electric toothbrushes have more value-added features such as different modes for sensitive teeth. For instance, Philips Sonicare provides a range of electric toothbrushes for children such as the electric toothbrush equipped with KidPacer that plays music while being used. Another company, Kolibree, has introduced a smart electric toothbrush that connects to smartphones via Bluetooth. The brush has 3D motion sensors that helps the users in tracking the position of the brush inside mouth.
“Dentists are preferably recommending electric toothbrushes to prevent problems pertaining to tartar, gingivitis, and plaque formation in the oral cavity. The rotatory and oscillatory motion of the electric toothbrush’s head ensures thorough cleaning and, therefore, it is more effective than conventional brushes. These toothbrushes are equipped with enhancements that motivates the user to adopt better oral hygiene habits through regular monitoring,” says Imran Mushtaq, Lead Analyst, Healthcare, Technavio Research.
Leading vendors in this market are Colgate Palmolive, Panasonic, Philips, Proctor and Gamble, and Waterpik. Increased competition among vendors is resulting in market consolidation. Moreover, the market is witnessing huge influx of private labels.
A more detailed analysis is available in the Technavio report, Global Electric Toothbrush – Market study 2015-2019.
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