Global EEG equipment market expected to surpass US$ 670 million by 2019, says Technavio

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This industry research report segments the global EEG equipment market by type (wearable EEG systems and conventional EEG systems), by application (epilepsy or seizure-related disorders, sleep disorders or sleep monitoring, continuous brain function monitoring in ICUs, and others), by technology (routine EEG, video telemetry, EEG ambulatory monitoring, and sleep deprived EEG), and by geography (EMEA, APAC, and the Americas). The key leading vendors in this market are Compumedics, Natus, Nihon Kohden, and Philips.

Technavio’s market research analysts estimate the global electroencephalography (EEG) equipment market to grow at a CAGR of around 7% between 2015 and 2019, due to the continuous monitoring of EEG in ICUs, increasing neonatal monitoring, and long-term EEG monitoring for epilepsy.

The Americas dominates the market occupying around 47% market share, and is expected to generate around US $298 million by 2019. The US is the largest contributor to the EEG equipment market in this region due to increasing incidence of brain disorders like alzheimer’s disease, brain tumor, epilepsy, multiple sclerosis, parkinsons disease, strokes, and traumatic brain injury.

Conventional EEG systems are preferred over wearable EEG systems for their brain testing functionality. The conventional EEG systems segment accounts for around 91% of the total market share and involves the use of sensors that are attached to the head and hooked by wires to monitors. Routine EEG is the most common type of EEG test, where electrodes are attached to the patient’s head with the help of a sticky gel. This technique records and identifies the electrical activity in the brain, which helps physicians to make a concrete diagnosis of the brain disorder.

Global EEG equipment market by type

Source: Technavio Research

“Neuromarketing, a market research technique using neuroscience technologies, is an emerging trend in this market. In neuromarketing, EEG is used to evaluate the positive or negative emotional engagement of people. This facilitates direct probing of minds without requiring demanding conscious participation. This technique is gaining wide application among marketing and advertising professionals, who are implementing EEG to measure the physiological responses of customers,” says Imran Mushtaq, Lead Analyst, Healthcare, Technavio Research.

Leading vendors in the global EEG equipment market are Compumedics, Natus, Nihon Kohden, and Philips.  Vendors in this market continuously compete with each other to offer the most innovative products, equipment with the highest number of channels or highest resolution, the most compact and portable equipment, and the best customer support services.

A more detailed analysis is available in the Technavio report, Global EEG Equipment Market 2015-2019 – Industry research report.

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