The global dental floss market is currently valued at USD 3,414 million and is expected to surpass USD 4,169 million by 2021, says Technavio.
Technavio has announced its latest market research report on the global dental floss market, under its health and wellness portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like Procter & Gamble, Colgate-Palmolive, Johnson & Johnson, and Sunstar Suisse.
According to Sharan Raj, a lead analyst for health and wellness research at Technavio, “Dental floss sales have increased globally owing to the awareness of various preventive health measures, which have resulted in high spending on oral or dental care products. For instance, in the US, individuals spend almost USD 2 billion every year on various dental products.”
There has been a noticeable increase in preventive healthcare measures across the globe. More than 10% of adult mobile phone users globally have downloaded applications that track or monitor their health. The use of dental floss is effective in preventing interdental diseases such as gingivitis, gum decay, etc. Such diseases could lead to dental surgery, which would result in a far greater cost to a consumer than just buying floss.
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Emerging consumerism
Consumers are becoming more selective with respect to the purchase of healthcare products and are seeking value for the money being spent. Studies conducted across the globe indicate that consumers today are more active, informed decision makers who spend considerable amounts to customize and shop for the best products in terms of quality and price. This is extremely crucial for the dental floss market as retail and online are the biggest sales channels for these products.
Increasing dental care expenditure globally
There is a noticeable increase in the dental spending across leading as well as emerging markets indicating that consumers are exploring new treatment options and preventive healthcare products. Vendors in the market are leveraging this trend by marketing dental floss as a product that prevents gum disease and saves a lot of expenses of various dental surgeries and procedures which are required to treat gingivitis or periodontitis.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Dental Floss Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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