The global transparent barrier packaging film market was valued at $12 billion in 2015 and is expected to surpass $15 billion by 2020, says Technavio.
Technavio has announced its latest market research report on global consumer book publishing market to its publishing and advertising portfolio. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the global consumer book publishing market during the forecast period. Some of the top vendors listed in this industry analysis include Amazon, China South Publishing & Media, Hachette, Holtzbrinck, Penguin Random House, and Phoenix Publishing and Media
In terms of geographical analysis, the Americas will be the largest region in the global market, reaching revenues of over $26 billion by 2020. The US, Brazil and Mexico will emerge as the key revenue-generators.
“The emergence of digital content and print on demand (POD) is expected to be the future of book publishing owing to the growing demand for online media. The increasing use of internet is resulting in the requirement for online books and materials among the readers. Digital content is more cost effective and easily accessible medium of book publishing. The explosion of digital content on devices like Kindle, Sony’s Reader, and iPhone will fuel the market growth during the forecast period,” says Ujjwal Doshi, a lead analyst at Technavio for research on publishing and advertising.
Click here to request a free sample of this report
The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Higher adoption of eBooks
EBooks, electronic editing, and emergence of online subscription business model are some of the major trends that are affecting the consumer book publishing market. The advances in technology helps the publishers save time, reduce costs and provides them the flexibility to publish any type of information with a lower turnaround time and minimal costs. The evolution of eBooks is making publishing the content online easier for the authors and is convenient for the readers to subscribe to a number of books through monthly or annul subscriptions.
Availability of digital books in e-commerce websites
The e-commerce vendors like eBay, Amazon, Walmart, and Alibaba are offering consumer books worldwide. eBooks eliminate the cost of printing and the need for distribution channels making them a cheaper option than physical books. Easy payment, delivery, and return policy offered by the e-commerce vendors are making this a popular medium for consumers to select and buy books online. In 2015, it was surveyed that 55% of the consumer book buyers preferred e-commerce to purchase books.
Increased demand in developing countries
The US and China are biggest market for the print book publishing. The emergence of online platform is bringing a revolutionary change in the buying behavior of the population in these countries. The other developing countries adopting digital books are Mexico, India, South Korea, and China. Global publishing houses are looking for potential opportunities in these countries to increase their consumer base.
Less dependency on distribution channels
In consumer print book publishing, the delivery of books worldwide requires a wide network of distribution channels that ensures timely delivery to the readers. However, this constraint is removed in the consumer digital book publishing market as there is no dependency on distribution channels for the delivery of digital contents. Consumers can access digital book by paying a subscription fee that is either on monthly basis or yearly basis.
Some of the other prominent vendors identified in this report are Bonnier, Bungeishunju, China Publishing Group, De Agostini Editore, Grupo Planeta, HarperCollins Publishers, Informa, Kadokawa Publishing, Kodansha, Sanoma Media, and Shogakukan.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, key financials, etc. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Consumer Book Publishing Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Publishing Market 2016-2020
- Global Digital Educational Publishing Market 2016-2020
- Global Generic E-Learning Courses Market 2016-2020
To read more press releases- click here.
For any assistance or query, please contact our media team at:
media@technavio.com
US: +1 630 333 9501
UK: +44 208 123 1770
https://www.technavio.com/
