The industry analysis report presents the segmentation of the market by product type (still unflavored, sparkling unflavored, sparkling flavored, and still flavored), distribution (supermarkets and hypermarkets, convenience stores, independent retailers, and on-trade), and geography (Americas, APAC, Europe, and MEA). The report also features the vendor landscape of the key players in the market, including PepsiCo, Danone, and Coca-Cola.
Technavio presents an in-depth analysis of the bottled water market, with the publication of its new report, Global Bottled Water Market 2015-2019, which is expected to grow at a CAGR of more than 7% between 2015 and 2019. Owing to its ‘healthy alternative’ tag compared to other beverages and its refreshing and hydrating characteristics, the demand for bottled water will hike in the coming years.
The major contributors of this market are China, US, Mexico, Brazil, and Indonesia, indicative of the fact that the demand for bottled water is not restricted to developed countries but is also prevalent in developing countries. A large number of consumers in these countries consider bottled water safer than tap water or other water sources, which is expected to increase the per capita consumption of bottled water in the forecast period.
Bottled water market in APAC 2014-2019 ($ billions)
Source: Technavio Research
“Increased prevalence of waterborne diseases and scarcity of tap water in many countries create a high demand for bottled water. Consumers are increasingly switching to bottled water, which is clean, purified, bacteria-free, and safe, not only for hydration but also as a functional beverage. Flavoured and sparkling bottled water with added ingredients such as natural and artificial flavours, minerals, sugar, and vitamins are preferred over carbonated beverages. Key companies like Coca Cola, Nestle, PepsiCo, Danone and Kraft Foods are providing enhanced water which advertise immense health benefits,” says Sriram Mohan, Lead Analyst, Consumer Good, Retail, Food Services, Technavio Research.
Danone, Coca-Cola, Nestlé, and PepsiCo are the major vendors in the market occupying around 33% of the market collectively. These vendors are utilizing their strong brand images by coming up with various innovative product designs and utilities. Meanwhile, Nestle’s Pure Life stands as one of the highest-selling bottled water products in the world.
This report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. There are many key drivers, challenges, and opportunities that are discussed in detail.
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