Beer: Key market research findings
- Launch of new products drives market growth
- Upsurge in market consolidation
- Key vendors – AB InBev, Carlsberg, Heineken, and SABMiller
Technavio’s market research analysts estimate the global beer market to grow at a CAGR of over 2% regarding revenue between 2016 and 2020. The launch of new, innovative products is the primary driver for growth in this market. Vendors are launching distinctive and unconventional beer products to gain market shares in the competitive market. For instance, in February 2016, Muscle Foods launched Barbell Brew, a new high-protein, low-calorie beer targeting at gym-goers. During 2015, Europe occupied more than 35% of the market space to dominate the global beer market. Favorable legislations and policies are responsible for the flourishing of the market in this region. The presence of some of the largest beer consuming countries and the increasing demand for lager and craft beer are some of the factors that will propel growth in the beer market in Europe during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the beer segments based on the product.
“Market consolidation is the latest trend in the global beer market. The growing popularity of craft beer is triggering an increase in market consolidation. Currently, the key vendors in the market control account for the majority of the market profit. For instance, AB InBev, SABMiller, Heineken, and Carlsberg, control about 47% of the global beer market in terms of volume and makeup about 74% of the total profit pool in the market,” Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
At present, the standard lager beer segment accounts for more than 56% of the market share to dominate the beer market globally. The lager market is booming due to the increasing preference among consumers who are health-conscious owing to its low alcohol content. The launch of products such as flavored lager and innovative marketing strategies and campaigns by vendors are expected to fuel growth in this segment in the coming years.
The key vendors in the global beer market include AB InBev, Carlsberg, Heineken, and SABMiller. The market is highly competitive where the companies constantly launch new products to gain market share. Vendors compete on the basis of new product launches, flavors, and increased marketing activities. Due to the dominance of well-established players in the market, the entry of small vendors will be tough in the coming years.
A more detailed analysis is available in the Technavio report, Global Beer Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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