This market research report presents a detailed segmentation of the baby bottle sterilizer market by product (electric and microwave) and by geography (Americas, APAC, Europe, and MEA). Key findings also include an analysis of the leading vendors such as Chicco, Handicraft, MAM, Mayborn, Milton, Muchkin, Phillips, and Pigeon.
Technavio has released updated information on the baby products market, with the publication of its new market research report, global baby bottle sterilizer market. The global baby bottle sterilizer market is expected to grow at a CAGR of more than 3% between 2015 and 2019, thanks to the growth in the number of working women, which has boosted the sales for baby bottle sterilizers worldwide. The Americas dominate the global market for baby bottle sterilizers, occupying around 38% of the total market share. The US was the primary contributor to the market in this region with a birth rate of 13.42 per thousand people during 2014.
“An interesting trend gaining momentum in this market is the advent of Bisphenol A (BPA) free baby bottle sterilizers. BPA free sterilizers eliminates the harmful consequences of using plastic baby bottle sterilizers. For instance, AVENT has introduced its BPA free microwave bottle sterilizer to provide consumers with a safer option for sterilizers,” says Sriram Mohan, Lead Analyst, Consumer Goods & Retail, Technavio Research.
Microwave bottle sterilizers are the most popular products in this market, accounting for nearly 51% of the total market share. Microwave sterilizers are cheaper than the other products available in the market. Also, due to these sterilizers being microwave-friendly, they can be stored in microwaves easily, hence helping consumers save up on storage space.
Global baby bottle sterilizers market share by products
Source: Technavio Research
The leading vendors in the global baby bottle sterilizer market include Chicco, Handicraft, MAM, Mayborn, Milton, Muchkin, Phillips, and Pigeon. The market is dominated by leading vendors such as Chicco, Mayborn, Philips, and Pigeon. The market is highly competitive with all key players competing to gain more market share. The intense competition has led to more partnership among vendors. The increased development of innovative products is expected to have a positive influence on the market during the forecast period.
A more detailed analysis is available in the Technavio report, Global Baby Bottle Sterilizer Market 2015-2019.
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