The global automotive ventilated seat market was valued at almost USD 33 million in 2016 and is expected to surpass USD 45 million by 2021, says Technavio.
Technavio has announced its latest market research report on the global automotive ventilated seat market, under its automotive electronics portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like ebm-papst, Faurecia, Gentherm, TOYOTA BOSHOKU, and TS TECH.
According to Neelam Barua, a lead analyst for automotive electronics research at Technavio, “As the automakers are increasing the adoption of such systems through their product portfolios; the systems are acting as product differentiators for the vehicles. Entry-level cars hold 30% of the market share of the mid-segment vehicles while the mid-level cars hold a share of 55%.”
Developing markets in APAC such as China, India, and Indonesia have a high demand for entry-level and mid-segment vehicles. Automakers are tapping the market potential by introducing ventilated seat system as a product differentiator in mid-segment vehicles. For instance, Volkswagen introduced ventilated seat systems in Passat in India, which was the first in the segment and therefore gained market popularity.
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Integration of axial, radial, and diagonal fans for maximum volume flow and minimum noise
Advanced ventilated seat systems available in the market can monitor volume flow, pressure development, and noise generation for optimum results. These fans can be fitted in different configurations depending on the need of the customer and functionality in terms of moisture removal. Such advancements in seat systems technology are expected to foster the growth of the global market in the coming years.
Development of new head area ventilation system for optimum comfort in extreme winter conditions
Automakers in the market are developing ventilation systems that can make the use of convertible cars more convenient in winter conditions. The automakers and automotive seat developers are currently developing a new type of ventilation system that integrates the fan in the headrest to provide head area heating during extreme winter conditions. Development and integration of such innovative technologies are projected to translate to the growth of the global automotive ventilated seat market during the forecast period.
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This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Automotive Ventilated Seats Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Automotive Smart Seating Systems Market 2016-2020
- Global Automotive Haptic Technology Market 2017-2021
- Global Automotive Temperature Sensors Market 2017-2021
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