The global automotive heated wiper blade system aftermarket was valued at almost 5 million units in 2015 and is expected to surpass 8 million units by 2020, says Technavio.
Technavio has announced its latest market research report on automotive heated wiper blade system to its automotive electronics portfolio. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the global automotive heated wiper blade system aftermarket during the forecast period 2016-2020. Some of the top vendors listed in this industry analysis include Tinsin, Be Road Smart, ThermalBlade, Heat and Clean, and Everblades.
In terms of geographical analysis, North America will be the largest region in the global market, reaching revenues of over 4 million units by 2020. The US and Canada will emerge as the key revenue-generators.
“The companies in the market are designing new intuitive windshield washing technologies to increase their sales and profitability. It primarily provides a clear view of the road ahead, and some vendors are integrating wipe-and-wash technologies into one system. Some of these systems have washing mechanism that uses jet stream spraying washer fluid on the windshield. These systems also incorporate three washing programs that includes summer, winter, and cabriolet for different driving conditions,” says Siddharth J, a lead analyst at Technavio for research on automotive electronics.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Low cost of wiper blade system and installation
These systems are extensively used in countries with extreme weather conditions, such as severe low temperatures. The aftermarket players offer heated windshield cleaning systems with different wiper arm sizes and configurations. Some of the wiper blades offered in the market assist removal of ice and also help avoid snow build-up on windscreens during extreme low temperatures in winters. These are cost effective systems, and there are available within the price range of $100-$150. These systems are easy to assemble and require no complex procedures for installation and can be installed within an hour or less. Such benefits of these systems makes it very popular among consumers in the market.
OEM shift toward windshield cleaning technologies
The companies in the market are focusing on the development and deployment of advanced driver-assisted safety technologies. The growing awareness on safety technologies among customers and global safety organizations pushing for the implementation of higher safety standards, are prompting OEMs to integrate advanced systems in the vehicle to increase safety. They are offering advanced windshield cleaning systems in their vehicles with improved road visibility. These innovative systems are designed to keep windshields clean at all times, and it incorporates the system with wipe and wash configuration for wintry weather conditions.
Emerging e-commerce trend
Vendors are using different distribution channels to promote and sell their products to increase their consumer base and profitability. E-commerce in retailing of online automotive parts has gained popularity recently, and various vendors are focusing on using these channel of distribution to increase their sales. The availability of do-it-yourself (DIY) products is driving the acceptance of these e-commerce websites. The option of home delivery services and better price ranges is attracting more consumers to purchase products online.
The other prominent vendor identified in this report is Heatflexx.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, key financials, etc. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Automotive Heated Wiper Blade System Aftermarket 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports
- Global Automotive Heated Seats Market 2016-2020
- Global Automotive Defogger System Market 2016-2020
- Global Automotive Infotainment Market 2016-2020
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