Automotive gesture recognition system: Key market research findings
- Adoption of automotive safety technologies fuels market growth
- Gaining maturity and acceptance of gesture recognition technologies from the consumer electronics market
- Key vendors – Harman, SoftKinetic, and Visteon
Technavio’s market research analysts predict the global automotive gesture recognition systems market to account for over 223,000 units by 2020. There is wide adoption of automotive safety technologies to curb the surging incidences of vehicle crashes by over 50%. Such safety measures have propelled several OEMs to come up with the incorporation of automotive gesture recognition systems in vehicles. In an effort to curb road accidents, the 2030 Agenda for Sustainable Development published by the UN has set a target to reduce the global number of deaths and injuries from road traffic crashes by half by 2020. In a move to achieve this, 17 countries have aligned their laws with best practices for driving vehicles. These laws pertain to wearing seat belts and helmets, checking drunk driving, mandating speed limits, and ensuring child restraints. During 2015, North America accounted for around 55% of the overall market share to become the dominant shareholder in the global market. The flourishing automobile industry in this region is expected to have a positive influence on the growth of the automotive gesture recognition systems market by 2020.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The inclusion of haptics into the infotainment system of a car can return appropriate feedback to the driver through the use of vibrations when the device experiences a sense of touch. This will help the driver to experience the feeling of pressing real, electronic buttons. It has been observed that several Tier I suppliers are showcasing their infotainment products enabled by haptics technologies. Bosch showcased the haptic-enabled touch screen for infotainment applications in 2015,” says Siddarth Jaiswal, Lead Analyst, Automotive, Technavio Research.
As audio/video entertainment is possible through handheld devices, standardization of gesture forms as provided in such devices can aid in enhancing the user acceptance of gesture recognition systems. While enhancing user experience has been a prime motive of smartphone manufacturers, the same can be directly applied by automotive OEMs. Therefore, as automotive gesture recognition systems gain large-scale acceptance in the smartphone market, the user acceptance will be on the rise. With this technology being used in smartphones, it is expected to reflect positively on the global automotive gesture recognition system market.
The key vendors in the global automotive gesture recognition system market include Harman, SoftKinetic, and Visteon. Market consolidation and technology partnerships are the most sought-after entry strategy. In the year 2015, Sony invested about 100 million yen ($842,000) to buy a 2% stake in ZMP, a Japanese start-up that makes robot cars. In 2014, Neusoft collaborated with Freescale Semiconductor and Green Hills Software for creation of ADAS Vision Applications. Such developments are boosting the growth of image recognition technologies, thereby, signifying the market’s intention to increase sensor offerings; this will have a positive impact on the new products that are introduced for enhancing comfort, convenience, and safety of drivers.
A more detailed analysis is available in the Technavio report, Global Automotive Gesture Recognition System Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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