AaaS: Key market research findings
- Increased adoption of data analytics
- Emergence of mobile analytics
Technavio has released a new market research report on the global AaaS market, which is expected to generate revenues of $6 billion between 2016 and 2020. Factors such as the continuous growth of structured and unstructured data from different social media platforms is boosting the growth of AaaS. The Americas account for 62% of the overall market share, thanks to the presence of major AaaS vendors in the US.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“One of the major trends gaining prominence in this market is the increasing adoption of data analytics. Most of the benefits associated with data analytics results from its ability to recognize patterns and to make predictions based on experiences. Based on these criteria, organizations are adopting data analytics to understand consumption patterns, customer acquisition, and other factors to increase revenue, save costs, and maintain customer loyalty,” says Amrita Chaudury, Lead Analyst, ICT, Technavio Research
Growing use of smart devices such as smartphones and tablets have necessitated the use of mobile analytics in recent times. Organizations are offering work-from-home options and
are implementing the bring-your-own-device (BYOD) policy to improve employee mobility, especially in remote locations. Mobile AaaS helps organizations to manage the ROI of mobile marketing investments and optimize marketing campaigns. With the increased adoption of smart devices, many vendors are investing in mobile analytics applications that enable users to use high-quality analytics services.
The leading vendors in the global AaaS market include Amazon Web Services, CSC, HP, IBM, Oracle, and SAS Institute. This market is dominated by numerous large and medium-sized providers. Large companies, analytics software providers, and core cloud computing vendors are following strategies like M&A to increase their consumer base and to improve their global presence.
A more detailed analysis is available in the Technavio report, Global AaaS Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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