This market research report by Technavio segments the global alkaline battery market by technology (primary battery and secondary battery) and by geography (Americas, APAC, and EMEA). This report also provides an analysis of the key drivers, challenges, and trends that influence market growth. Leading vendors mentioned in this market research are Duracell, Energizer, Hitachi Maxell, Sony, and Toshiba.
Technavio’s market research analysts estimate the global alkaline battery market to decline at a CAGR of -0.16% between 2015 and 2019. This slight drop in the growth rate of alkaline batteries is primarily due to their limited usage in small energy-consuming applications. However, increasing demand for these batteries from emerging economies and physical remote controls will boost this market’s growth over the next four years. The Americas lead the global market for alkaline batteries; however, the region will witness a decline in the overall revenue due to its limited application areas, advances in technology, and competition from other battery chemistries.
The new market research report from Technavio provides a breakdown and analysis of the alkaline battery segments by technology.
“Consumers prefer alkaline batteries that are manufactured locally, owing to their low costs and easy accessibility. Of late, these batteries have replaced carbon-zinc batteries in various consumer products like clocks, electronic door locks, and smoke, carbon monoxide detectors and freezer alarms. Alkaline batteries maintain their nominal terminal voltage for a longer duration, and hence are preferable in electronics applications,” says Navin Rajendra, Lead Analyst, Energy, Technavio Research.
High energy density of alkaline batteries make them preferable for heavy duty and general-purpose applications such as trimmers, electric shavers, remote controls, clocks, and radios. These batteries make up 75%-85% of the total waste batteries and are environment-friendly. Moreover, the long shelf life and low self-discharge rate of alkaline batteries make them more suitable for storing purposes. Asia and Latin America are the two main regions which are anticipated to witness tremendous growth of alkaline batteries applications during the forecast period.
The leading vendors in the global alkaline battery market are Duracell, Energizer, Hitachi Maxell, Sony, and Toshiba. This market is characterized by the presence of numerous vendors who continually compete with each other to gain maximum prominence in the market. Competition between these companies is based on the vendor’s ability to provide high-tech, highly customized alkaline batteries for different end-user applications.
A more detailed analysis is available in the Technavio report, Global Alkaline Battery Market 2015-2019.
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