This market research report presents a detailed segmentation of the global aftershave lotion market by product (balms, moisturizers, and gels, and splash), by retail format (hypermarkets and supermarkets, drugstores, online retail, and others), and by geography (the Americas, APAC, Europe, and MEA). The leading vendors in this market are Beiersdorf, Johnson & Johnson (J&J), L’Oreal, P&G, and Unilever.
Technavio’s market research analysts estimate the global after shave lotion market, to grow at a CAGR of 7% between 2016 and 2020. The demand for aftershave lotions and creams is expected to increase over the next four years as these products have become essential for shaving. Innovations pertaining to personal care products, such as the introduction of new aftershaves in a variety of new fragrances and the development of new lotions with natural ingredients, will be the key driver for the growth of this market. Europe is the latest revenue-contributing region in the global aftershave lotion market, occupying around 38% of the total market share. Factors such as the widespread acceptance of wet shaving and the rising awareness about men’s grooming products among the youth will lead to the growth of this market in Europe.
The new market research report from Technavio provides a breakdown and analysis of the aftershave lotion segments by technology.
“The market is witnessing increased use of organic and natural ingredients in aftershave lotions. Since aftershave lotions are used by men on a daily basis, those with sensitive skin may suffer from conditions like acne or skin irritation. Since consumers are now becoming more aware of the side effects of some chemicals in aftershave lotions, they are now buying products with natural and organic ingredients as they are much safer. As a result, companies like Bulldog have been compelled to use green tea extracts and cucumber oils in their products as they help to soothe and moisturize the skin,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
Balms, moisturizers, and gels product segment dominates the global aftershave lotion market, and is expeced to account for almost 66% of the overall market share by 2020. Since these products are designed for use after a wet shave to soothe irritated skin and help moisturize dry skin, their demand among the consumers, especially from countries like Brazil, China, and India, will increase rapidly over the next few years.
The leading vendors in the global after shave lotion market are Beiersdorf, Johnson & Johnson (J&J), L’Oreal, P&G, and Unilever. The market has a lot of suppliers but is dominated by five major players. One of the main reasons for their profit margins is product innovation. There are quite a few other providers in the market as well, and they target budget-conscious customers to bolster their market shares.
A more detailed analysis is available in the Technavio report, Global After Shave Lotion Market 2016-2020.
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