According to Technavio’s latest market research study, the global fitness app market is expected to grow at a CAGR of more than 29% during the forecast period, 2017-2021.
This report by Technavio provides an in-depth analysis of the global fitness app market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
Technavio research analysts categorize the market based on the application type
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The top three revenue contributing application segments are discussed below:
Global fitness app market by lifestyle monitoring: Fitness apps have started to act as a motivation factor, encouraging individuals to be more conscious about health and fitness. Several online communities, virtual challenges, and rewards included in the apps act as major motivation factors, increasing the demand for fitness apps globally. Online communities help individuals to connect with each other and share their workout regimes. The growing demand for fitness apps has led the developers to include innovative features. For instance, the Fitness app has a unique feature, with which the camera tells the user how closely the individual was able to match the movements and workouts shown on the screen.
“Owing to the growing demand for fitness apps, major sports equipment and wear manufacturer Nike is also entering the market. Nike has developed a Nike+ Training Club which is designed especially for professional athletes and trainers. They provide users with customized fitness schedule and the option to share and compare their workout with others,” says Ujjwal Doshi, a lead analyst at Technavio for research on internet and e-commerce.
Global fitness app market by health monitoring: The continuously changing lifestyle, increased consumption of fast food, and rise in the incidence of diseases among the aging population are the key forces behind the demand for health monitoring devices and apps. The growing dependency on technology and the increasing use of apps have allowed developers to enter the medical and healthcare sector. The growing usage of fitness apps is also propelling the usage of pregnancy-monitoring apps. Technavio’s industry analysts estimate the global fitness app by health monitoring to account for a revenue of over USD 1 billion by 2021.
Global fitness app market by other applications: Fitness apps are being used to fight and monitor various other health problems. For instance, more than 40 apps are available on iOS that can help users to fight alcohol addiction and smoking cessation. Alcohol Comprehensive Health Enhancement Support System (A-CHESS) is an app designed to intervene the relapse in alcohol dependence.
The top vendors operating in the global fitness app market are:
- Azumio
- FitBit
- Jawbone
- FitnessKeeper
- Under Armour
Other prominent vendors in the market include Adidas, Daily Workouts Apps, Fooducate, Google, My Diet Coach, Nike, Noom, Polar Electro, Runtastic, Samsung Electronics, Sports Tracking Technologies, and Wahoo Fitness.
A more detailed analysis is available in the Technavio report titled, ‘Global Fitness App Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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