Fantasy sports: Key market research findings
- Fantasy sports mobile applications
- Use of attractive schemes to encourage participation
Technavio has released a new market research report on the fantasy sports market in Brazil, which is expected to grow at a CAGR of 21% between 2016 and 2020. The increasing penetration of the Internet and the developing interest in various sports has increased the rate of participation in fantasy sports in Brazil. . The players engage in a variety of fantasy sports including fantasy football, cricket, baseball, hockey, and golf. The winners of these games are awarded money, gift cards, or other prizes. Daily fantasy sports are the most-played fantasy sports in Brazil.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“There has been a huge increase in the popularity of fantasy sports in Brazil. Mobile application developers are entering the market to increase the ease of playing fantasy sports on smartphones. There are several fantasy sports mobile apps which help the participants keep in touch with the game. CBS Sports Football, DraftKings, ESPN Fantasy Football, FanDuel, Mirror Fantasy Football iTeam, NFL Fantasy Football, Sky Fantasy Football and Yahoo Fantasy Sports are some of the companies providing fantasy sports app,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
Vendors are offering various schemes and promotional strategies to encourage more people to engage in fantasy sports. For instance, some websites are providing entry for free or charge minimal registration fees. DraftKings offers its loyal customers a first time deposit bonus, a reload bonus, or free entry into one of their freeroll tournaments. FanDuel also offers promo codes that give new users a significant deposit bonus, a freeroll tournament that gives them a chance to win free money, or a referral code that helps them earn as they refer their friends.
The key vendors in the fantasy sports market in Brazil are DraftKings, Yahoo, CBS, and FanDuel. This market characterized by the presence of well-diversified vendors. The market is witnessing increased M&A where the international players are acquiring local players. Competition in this market is expected to intensify over the next four years owing to increase in product and service extensions, technological innovations, and M&A
A more detailed analysis is available in the Technavio report, Fantasy Sports Market in Brazil 2016-2020.
We can customize reports by other regions and specific segments upon request.
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