This market research study presents a detailed segmentation of the global facial care products market by distribution (hypermarkets, supermarkets, department stores, specialist retailers, and pharmacies and drugstores), by product type (creams and moisturizers, sunscreen and sun protection products, cleansers, facial wipes, masks, scrubs, and others), and by geography (the Americas, APAC, Europe, and MEA). Leading vendors in the market are Estée Lauder, L’Oréal, P&G, Shiseido, and Unilever.
Technavio’s market research analysts estimate the global facial care products market to grow at a CAGR of more than 4% between 2016 and 2020. The growing number of points of sale like hypermarkets, supermarkets, department stores, shopping malls, specialty stores, and traditional stores are increasing the availability and visibility of these products, which will fuel the market’s growth during the forecast period. APAC accounts for 39% of the global facial care products market owing to the rising disposable income and growing awareness of the availability and functions of facial skin care products in the region.
The new market research report from Technavio provides a breakdown and analysis of the facial care products segments by technology.
“Of late, the market is witnessing augmented demand for men’s grooming products. With men becoming increasingly conscious of their personal appearance, several vendors have started targeting their products at men and introducing innovative offerings. Besides shaving products, men are major consumers of anti-aging products such as creams and anti-wrinkle products.This increase in the adoption of anti-aging and anti-wrinkle products will propel this market’s growth potential over the next few years,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
The creams and moisturizers segment dominate the facial care products market and account for more than 64% of the total revenue share. This segment includes moisturizing creams and lotions, night creams, BB and CC creams, tinted moisturizers, eye creams, neck creams, lip balms and moisturizers, face serum, and anti-aging creams. An increasing aging population worldwide and the rising need for maintaining healthy and younger looking skin will fuel this market segment’s growth until the end of 2020.
The key players in the global facial care products market are Estée Lauder, L’Oréal, P&G, Shiseido, and Unilever. The market is extremely competitive due to the presence of several well-established vendors offering a broad range of products. Vendors compete on the basis of product differentiation, product portfolio, quality, and pricing. With the rising demand for improved quality products, the market is expected to witness an influx of new and quality product launches which will drive the market in the near future.
A more detailed analysis is available in the Technavio report, Global Facial Care Products Market 2016-2020.
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