Jams, jellies, and preserves: Key market research findings
- Increasing popularity of at-home cooking drives market growth
- Jams account for a majority of the market’s revenue
- Key vendors – B&G Foods, Bonne Maman, Hartley’s, J.M. Smucker, Ritter Alimentos, and Unilever
Technavio’s market research analysts predict the global jams, jellies, and preserves market to grow at a CAGR of more than 3% between 2016 and 2020. The demand for jams, jellies, and preserves in the market is stimulated by an increase in the popularity of at-home cooking. The rising cost of dining outside the home and the availability of varied convenient at-home cooking options have led to an increase in at-home food consumption. During 2015, the jams, jellies, and preserves market in Europe was valued over $4 million and is expected to showcase steady growth during the forecast period. The high volume of daily consumption in the form of breakfast and with dishes like smoothies, salads, desserts are the driving the demand for jams, jellies, and preserves market in Europe during the forecast period.
The new market research report from Technavio also presents a breakdown and analysis of the jams, jellies, and preserves segments based on the product.
“Recently, there has been an upsurge in the demand for natural and organic products in the market. Consumers are developing an increasing preference for natural and organic foods owing to the rise in awareness about their health benefits. Besides, farmers also get a higher price for their products if their produce is certified organic. This is prompting farmers to shift to organic farming and follow an ecological approach for better management of the farm and yield,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
During 2015, the jams segment accounted for the majority share of the market’s revenue with a share of more than 52%. Jams are solid gels made from fruit pulp or juice, sugar, and added pectin and can be made from a single fruit or a combination of fruits. In regular jams, the fruit content is required to be 50% while in a mixed fruit jam, the primary fruit ingredient should account for around 50%. Vendors in the market are currently focusing on developing new flavors in an attempt to gain market shares. For instance, Stonewall Kitchen bottles a combination of fig and ginger jam with black forest ham or prosciutto to create savory quesadillas.
The key vendors in the market include B&G Foods, Bonne Maman, Hartley’s, J.M. Smucker, Ritter Alimentos, and Unilever. The global jams, jellies, and preserves market is highly fragmented due the presence of several international and regional players. The vendors compete in terms of product differentiation, product pricing, quality, innovation, service, reputation, and distribution. The competition in the market is expected to intensify because of an increase in the number of retailers, introducing private-label organic food products, the acceptance of organic food products by consumers in the US, and price wars among vendors. Therefore, to survive and succeed in this competitive environment it is imperative for the vendors to distinguish their product offerings through a unique value proposition.
A more detailed analysis is available in the Technavio report Global Jams, Jellies, and Preserves market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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