London, 25 September 2015: Technavio, the independent tech-focused global research firm, has published a report on the global erotic lingerie market 2015-2019, which is expected to grow at a CAGR of 7.1% during the period of 2014-2019.
Consumers are becoming more adventurous and more open to experimentation, fueling their appetite for lingerie that is both fashion-forward and provocative. The market is popular among couples who look to attractive and titillating lingerie to improve their sex lives.
“New lingerie is being developed from the ground up using unique concepts that combine aesthetics and mechanics with good quality,” says Faisal Ghaus, Vice President of Technavio.
“These products have different features and shapes and are often shipped in discreet packs. Moreover, consumers have become sexually empowered with this increased awareness and the existence of a supportive environment.”
Key Market Drivers
- Discreet packaging
- Increasing online penetration
- Upcoming niche market: customization
- Marketing initiatives
Key Market Trends
- Changing consumer preferences
- Increased penetration in smaller towns
- Shift toward becoming branded lifestyle products
- Enhanced designs
- Increased exploration of sexual fantasies
Key Market Vendors
- Lise Charmel
- Calvin Klein
- Maison Lejaby
- Victoria’s Secret
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
