This market research report includes a detailed segmentation of the energy drinks market in Latin America by product (regular and sugar-free) and by distribution (On-premise and off-premise). It outlines the market shares for key countries such as Brazil, Columbia, Argentina, Mexico, Venezuela, and Peru. A comprehensive analysis of the leading vendors such as Petropolis, Red Bull, Guaraviton, and Coco-Cola is also included.
Technavio has a new market research report on energy drinks market in Latin America, which is expected to grow at a CAGR of around 11% between 2015 and 2019. Brazil is expected to dominate the energy drink market in Latin America with a growth rate of 13% during the forecast period, due to intensive marketing initiatives aimed at youngsters. As the country is scheduled to host the 2016 Olympics, the market is predicted to see a boost in sales of energy drinks.
“Now-a-days, young consumers are using energy drinks as a mixer for alcoholic beverages. By combining alcohol with energy drinks, the signs of alcohol intoxication can be dodged, resulting in increased consumption of alcohols. Also, energy drinks are increasingly being consumed as casual drinks like packaged drinks and soft drinks. Moreover, vendors are launching energy drinks with extracts of organic guarana and organic raw green coffee beans for health-conscious consumers,” says Sriram Mohan, Lead Analyst, Food & beverage, Technavio Research.
Energy drinks contain caffeine and various other stimulants that provide the consumer with the energy to cope with their tedious lifestyle. Companies are now introducing energy drinks in PET bottles aimed at the booming sales among middle class consumers. Energy drinks in PET bottles are more popular because of the increased durability of the bottles and their affordability. Also, various companies are hugely investing in this market as it returns larger profit margins.
The leading vendors in the energy drinks market in Latin America are Petropolis, Red Bull, Guaraviton, and Coco-Cola. The market is highly competitive with the entry of new providers. This research report predicts that the competition in this market would intensify during the forecast period due to new product line launches, especially natural ingredient-based energy drinks.
A more detailed analysis is available in the Technavio report, Energy Drinks Market in Latin America – Market Analysis Report 2015-2019.
We can customize this reports by other regions and specific segments upon request.
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