Cider packaging: Key market research findings
- EMEA dominates the market geographically
- Glass packaging accounts for a majority of the market’s revenue
- Key vendors – Amcor, Ardagh, Ball, Crown Holdings, Owens-Illinois, and Rexam
According to the market research analysts at Technavio, the global cider packaging market is expected to grow at a CAGR of almost 5% between 2016 and 2020. The growth of this market is fueled by the development of plastic packaging solutions which create more scope for sales. Vendors are investing and developing new PET bottles, which increases the shelf life of the products and protects them for longer durations. Plastic is increasingly gaining preference over glass bottles and metal cans because the it is lightweight, comparatively lower in costs, and is available in various designs. During 2015, EMEA accounted for almost 65% of the overall market share to become the dominant shareholder in the global market. The increasing focus on innovative packaging among brewers in the region will fuel further growth of the cider packaging market in EMEA during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the cider packaging segments based on the material type.
“Retort pouch or aseptic pouch packaging is gaining huge popularity in the global cider packaging market. It is made of multi-level laminates that maintain the quality of cider products. Many cider packaging companies have started the use of stand-up pouch packaging. Sustainable stand-up pouches are eco-friendly as they are non-toxic and biodegradable in nature. These pouches are also efficient in protecting the quality and essence of the product,” says Sharan Raj, Lead Analyst, Transportation & Logistics, Technavio Research.
The glass segment accounted for more than 78% of the overall market revenue to become the key revenue generating segment of the global market for cider packaging. One of the major reasons for the growth of the market is the nonreactive nature of glass products and their ability to prevent the contents from getting spoiled. The rising demand for cider packaging in developed markets such as North America is expected to boost the growth of the segment during the forecast period. Vendors in the market use amber glass material in glass bottles to prevent UV light from spoiling the content in the bottle.
The key vendors in the global cider packaging market include Amcor, Ardagh, Ball, Crown Holdings, Owens-Illinois, and Rexam. To compete in the market, vendors are trying to introduce new and innovative packaging products in different shapes, sizes, and suitability. For instance, Rexam is supporting its consumers by offering convenient single serve beer packages, ensuring a safe package that keeps contents protected, delivers an easily recyclable package, and supports recovery and recycling of beer cans globally.
A more detailed analysis is available in the Technavio report, Global Cider Packaging Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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