London, 18 December 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Global Digital Marketing Software Market 2015-2019, which is expected to grow at a CAGR of 16.87 percent during 2014-2019.
“Geomarketing or location-based marketing has become crucial for many organizations that are seeking to gather information about the locations of their prospective customers,” says Faisal Ghaus, Vice President of TechNavio.
“Location-based marketing makes use of GPS technology to deliver multimedia content tailored to the potential customers based on their geographical location.”
Key Market Drivers
- Increased Adoption of Digital Media
- Need to Improve Marketing Effectiveness
- Need to Improve Customer E-experience
- Need to Develop Digital Competitiveness
Key Market Trends
- Adoption of SaaS-based Solutions
- Steady Shift to Comprehensive Platforms
- Emergence of Geomarketing Solutions
- Retargeting Trend
Key Market Vendors
- Adobe Systems, Inc.
- International Business Machines (IBM) Corp.
- Microsoft Corp.
- Oracle Corp.
- Salesforce Inc.
- SAP AG
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
