Emergence of Beacon Technology Fuelling Growth in the Global Enterprise Location-based Search and Advertising Market: Technavio Report

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  • The Global Enterprise Location-based Search and Advertisement market 2014-2018 is expected to grow at a high CAGR of 43.15 percent during 2014-2018.

London, 09 September 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on the Global Enterprise Location-based Search and Advertising Market 2014-2018.   One prominent trend emerging in this market is the increased use of proximity beacon technology among enterprises. It is an emerging technology used by enterprises to increase in-store traffic. The technology is also used in in indoor places such as malls, retail stores, large shopping centers, departmental stores, and indoor stadiums, where it is difficult to locate devices using GPS technology.

“The increased popularity of location-based search and advertisement among small enterprises, medium-sized enterprises, and large enterprises presents an ideal opportunity for potential location-based search and advertisement providers to enter the market,” says Faisal Ghaus, Vice President of TechNavio Research.

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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