This market research report presents a detailed segmentation of the global toys and games market by product type (plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, and ride-on) and by distribution channel (specialty stores, hypermarkets/supermarkets, department stores, e-retailers, and general retailers). It provides a market share analysis and projections of the key regions, including the Americas, APAC, and EMEA. The key vendors analyzed in this report are Hasbro, Lego, Ravensburger, Tomy, and Mattel.
Technavio has released a new market research report on the global toys and games market, which is expected to grow at a CAGR of 5% between 2015 and 2019. The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Several international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The Americas is the largest market for toys and games, occupying around 44% of the overall market share. The promotion and discounting of toys and games is the major factor for the growth of the market in this region.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The rising demand for eco-friendly toys is one of the latest upcoming trends in this market. Eco-friendly toys are made from the materials like wood, cardboard, and organic cotton. For instance, Green Toys make their products from recyclable plastic milk bottles. The company also tied up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Plush toys dominate the global toys and games market, accounting for 23% of the total market share, and is expected to reach a market value of around USD 24 billion by the end of 2019. These toys are made of soft raw materials such as terrycloth and are used as comfort objects. Moreover, these toys are used for decorating or gifting on special occasions such as birthdays or Valentine’s Day.
The major players in the global toys and games market include Hasbro, Lego, Ravensburger, Tomy, and Mattel. This market is highly fragmented and includes numerous big and small vendors and large retail chains. The vendors in this market compete on the basis of product differentiation, price, brand loyalty, easy availability of products, and technology.
A more detailed analysis is available in the Technavio report, Global Toys and Games Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
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