A wide-ranging analysis of the education technology market in North America and segmentation by product (hardware and software and services) and end-user (K-12 and post-secondary). The report also includes an evaluation of the top vendors in the market such as Apple, Blackboard, Microsoft, Knewton, and 2U and the challenges faced by these vendors and the market as a whole.
Technavio’s market research analysts estimate the education technology market in North America to grow at a CAGR of over 9% between 2015 and 2019. The implementation of IT security and cloud-based solutions is on the rise among educational institutions. Several benefits such as quick application and reduced capital expenses are triggering the adoption of these solutions across the region.
The new market research report from Technavio presents a breakdown and analysis of the education technology segments by product.
“Tablets are becoming more acceptable as an educational tool across the globe due to benefits such as ease of handling and low cost and its role in digitizing education. Also, the tablet vendors are forming partnerships with educational institutions to enable the delivery of e-education content. Other alternatives to tablets such as detachable tablets and convertible notebooks are also gaining popularity and acceptance across the globe,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
At present, the software and services segment dominates the education technology market in North America by accounting for almost 60% of the overall market share. The growth of the segment can be attributed to the designing and development of targeted software solutions in compliance with the requirements and learning objectives of educational institutions. The recent trend of a cloud infrastructure to protect data, develop applications, and enhance collaboration between students and teachers is also a key factor in the growth of the software and services segment of the education technology market in North America.
The key vendors in the market include Apple, Blackboard, Microsoft, Knewton, and 2U. Although the education sector was one of the slowest to adopt the benefits of technology, the introduction of advanced tools and technologies customized for the sector has contributed to the YoY growth of technology penetration. Therefore, at present, the market is extremely competitive.
A more detailed analysis is available on the Technavio report, Education Technology Market in North America 2015-2019.
We can customize reports by other regions and specific segments upon request.
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