This market research report presents the segmentation of the dishwashing detergent market in Europe by product type (automatic and hand dishwashing), retail format (hypermarkets and supermarkets, independent retailers, pharmacies and drugstores, convenience stores, cash and carry stores, and department stores), and by key customer segment (commercial and household). The report also includes an insightful analysis of the leading companies in the market such as Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser, and Unilever.
Technavio has released its new market research report, dishwashing detergent market in Europe, which is expected to grow at a CAGR of around 2% between 2015 and 2019. The introduction of new products such as bar detergents and liquid hand dishwashing detergents, catering to the needs of the consumers is driving the growth of this market in Europe. Italy, UK, France and Germany are the major revenue contributing countries to this market.
“The vendors have come up with various dishwashing detergent products which are available in recyclable, re-usable, and refillable containers. Stand-up pouches have gained popularity among dishwashing detergent products, as these reduce the cost of transportation and also maximize shelf space in supermarkets and hypermarkets. Eco-friendly dishwashing detergent products like Palmolive Eco are also entering the market comprising natural ingredients like vegetable oil, citric acid, glycerine, and organic tea,” says Sriram Mohan, Lead Analyst, Consumer & Retail, Technavio Research
Now-a-days, dishwashing detergents are not only for cleaning utensils, but also perform several other functions like providing anti-bacterial protection, cleaning sink, and removing odor. The market is witnessing demand for dishwashing detergents with pleasant fragrances. For example, P&G’s Fairy Aromatics range offers a variety of fragrances like apple fizz, pink blush, and lemon burst. Technavio’s market research analysts predict a shift from hand dishwashing detergent to automatic dishwashing detergents among households during the forecast period.
The key players in the dishwashing detergent market in Europe include Reckitt Benckiser, Colgate-Palmolive, Henkel, P&G and Unilever. The market is highly competitive with the presence of multiple well-established suppliers. Vendors in this market compete on the basis of product differentiation, portfolio, and pricing.
A more detailed analysis is available in the Technavio report, Dishwashing Detergent Market in Europe – Market Research 2015-2019.
We can customize this reports by other regions and specific segments upon request.
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